Description
SWOT ANALYSIS OF CHEVROLET SPARK
Chevrolet Spark
Parent Company
Chevrolet
Category
Small car
Sector
Automobiles
Tagline/ Slogan
Full of life
USP
Competitive price tag, stylish looks
STP
Segment
Entry Level Segment
Target Group
Middle class young people
Positioning
A small car which is full of performance and life
SWOT Analysis
1.One of the world’s best known brands 2.Highly competitive offering providing CNG option as well 3.The segment is one of the fastest growing Strength 4.Good advertising by celebrity tie-ups
1.Perception of having high maintenance and low mileage Weakness 2.Parent company just came out of bankruptcy
1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
ALTO i20 Competitors SWIFT
doc_627612463.docx
SWOT ANALYSIS OF CHEVROLET SPARK
Chevrolet Spark
Parent Company
Chevrolet
Category
Small car
Sector
Automobiles
Tagline/ Slogan
Full of life
USP
Competitive price tag, stylish looks
STP
Segment
Entry Level Segment
Target Group
Middle class young people
Positioning
A small car which is full of performance and life
SWOT Analysis
1.One of the world’s best known brands 2.Highly competitive offering providing CNG option as well 3.The segment is one of the fastest growing Strength 4.Good advertising by celebrity tie-ups
1.Perception of having high maintenance and low mileage Weakness 2.Parent company just came out of bankruptcy
1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
ALTO i20 Competitors SWIFT
doc_627612463.docx