Description
SWOT ANALYSIS OF CHEVROLET OPTRA
Chevrolet Optra
Parent Company
Chevrolet
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Enjoy the drive
USP
Design and popular brand name
STP
Segment
Sedan Segment
Target Group
Middle and upper-middle class people
Positioning
For those who simply want to enjoy a drive
SWOT Analysis
1.Excellent built machine and ride quality 2.Strong brand name Strength 3.Simple sedan design and good performance
1.Looks are not too attractive Weakness 2.Parent company just came out of bankruptcy
1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.LINEA 2.Vento Competitors 3.HONDA CITY
doc_718887490.docx
SWOT ANALYSIS OF CHEVROLET OPTRA
Chevrolet Optra
Parent Company
Chevrolet
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Enjoy the drive
USP
Design and popular brand name
STP
Segment
Sedan Segment
Target Group
Middle and upper-middle class people
Positioning
For those who simply want to enjoy a drive
SWOT Analysis
1.Excellent built machine and ride quality 2.Strong brand name Strength 3.Simple sedan design and good performance
1.Looks are not too attractive Weakness 2.Parent company just came out of bankruptcy
1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.LINEA 2.Vento Competitors 3.HONDA CITY
doc_718887490.docx