Description
SWOT ANALYSIS OF CHEVROLET CRUZE
Chevrolet Cruze
Parent Company
Chevrolet
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Don't just drive CRUZE; Get used to more
USP
Design, Affordability
STP
Segment
Sedan Segment
Target Group
Young executives from the upper-middle income bracket
Positioning
A powerful sedan which gives the pleasure for driving
SWOT Analysis
1.Powerful car with high performance and luxurious interiors 2.Stylish and masculine positioning Strength 3.Good advertising and brand visibility
1.Slightly higher priced as compared to segment competitors Weakness 2.Parent company just came out of bankruptcy
1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.HONDA CITY Competitors 2.Octavia
doc_847964190.docx
SWOT ANALYSIS OF CHEVROLET CRUZE
Chevrolet Cruze
Parent Company
Chevrolet
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Don't just drive CRUZE; Get used to more
USP
Design, Affordability
STP
Segment
Sedan Segment
Target Group
Young executives from the upper-middle income bracket
Positioning
A powerful sedan which gives the pleasure for driving
SWOT Analysis
1.Powerful car with high performance and luxurious interiors 2.Stylish and masculine positioning Strength 3.Good advertising and brand visibility
1.Slightly higher priced as compared to segment competitors Weakness 2.Parent company just came out of bankruptcy
1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.HONDA CITY Competitors 2.Octavia
doc_847964190.docx