Description
SWOT ANALYSIS OF CHEVROLET AVEO UVA
Chevrolet Aveo UVA Parent Company Category Sector Tagline/ Slogan USP Chevrolet Small car Automobiles Incredibly spacious Spacious, Features STP Segment Target Group Positioning Hatchback segment Young people from the middle class It’s a small car by looks but its very spacious SWOT Analysis 1. Celebrity brand ambassadors 2.One of the world’s best known brands 3.Value for money 4. 3-year maintenance free guarantee 1.Perception of having high maintenance and low mileage 2.Parent company just came out of bankruptcy 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Polo 2.i20 3.Ritz 4.PUNTO Competitors 5.SWIFT
doc_769465443.docx
SWOT ANALYSIS OF CHEVROLET AVEO UVA
Chevrolet Aveo UVA Parent Company Category Sector Tagline/ Slogan USP Chevrolet Small car Automobiles Incredibly spacious Spacious, Features STP Segment Target Group Positioning Hatchback segment Young people from the middle class It’s a small car by looks but its very spacious SWOT Analysis 1. Celebrity brand ambassadors 2.One of the world’s best known brands 3.Value for money 4. 3-year maintenance free guarantee 1.Perception of having high maintenance and low mileage 2.Parent company just came out of bankruptcy 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Polo 2.i20 3.Ritz 4.PUNTO Competitors 5.SWIFT
doc_769465443.docx