Description
SWOT ANALYSIS OF CHESTERS PUFFCORN
Chesters Puffcorn
Parent Company
Pepsi Co
Category
Snacks
Sector
Food and Beverage
Tagline/ Slogan
The cheese that goes crunch; It ain’t easy bein’ cheesy
USP
The Alternative to popcorn STP
Segment
People seeking food snacks
Target Group
Urban young middle class individuals
Positioning
Popcorn like cheese based snack for parties and movies SWOT Analysis
1. Impressive taste 2.Available in large number of varieties 3.The shape is like a popcorn without the kernels which helps the product to become a hit among kids with braces 4. Excellent distribution and availability across stores 5. Good branding and visibility due to marketing through TVCs and print ads Strength 6. High quality product and attractive long-lasting packaging
1. Shortages experienced in areas of demand in the US due to improper distribution Weakness 2. Intense competition and limited global presence
1. Opportunity to market it as a braces friendly snack and tap on the huge market in the US 2. Global expansion Opportunity 3. Better advertising to increase global recall
1.Despite great taste and brand backing, due to improper distribution policies followed, the product may fail to become a hit 2. Increasing competition penetration Threats 3. Changing food preferences of customers Competition
1. Lays Competitors 2. Doritos
doc_333091919.docx
SWOT ANALYSIS OF CHESTERS PUFFCORN
Chesters Puffcorn
Parent Company
Pepsi Co
Category
Snacks
Sector
Food and Beverage
Tagline/ Slogan
The cheese that goes crunch; It ain’t easy bein’ cheesy
USP
The Alternative to popcorn STP
Segment
People seeking food snacks
Target Group
Urban young middle class individuals
Positioning
Popcorn like cheese based snack for parties and movies SWOT Analysis
1. Impressive taste 2.Available in large number of varieties 3.The shape is like a popcorn without the kernels which helps the product to become a hit among kids with braces 4. Excellent distribution and availability across stores 5. Good branding and visibility due to marketing through TVCs and print ads Strength 6. High quality product and attractive long-lasting packaging
1. Shortages experienced in areas of demand in the US due to improper distribution Weakness 2. Intense competition and limited global presence
1. Opportunity to market it as a braces friendly snack and tap on the huge market in the US 2. Global expansion Opportunity 3. Better advertising to increase global recall
1.Despite great taste and brand backing, due to improper distribution policies followed, the product may fail to become a hit 2. Increasing competition penetration Threats 3. Changing food preferences of customers Competition
1. Lays Competitors 2. Doritos
doc_333091919.docx