Description
SWOT ANALYSIS OF CHESSEX TOYS
Chessex Toys
Parent Company
Chessex Manufacturing
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The coolest dice on the planet
USP
Dice and dice holders
STP
Segment
Children and Adults
Target Group
All age groups
Positioning
For lovers of Chess and dice collectors
SWOT Analysis
1.Strong focus and specialization on dice with novel designs and dice holders 2.Specialized in contents for role-playing games 3.Sale of 2nd hand mats at a discount helps them save costs Strength 4. Capability to create different types of mats for different games
1.The website is not updated and there is no option to order through an online gateway 2.Lack of presence in major stores Weakness 3. Lack of brand awareness
1.To move into the personalized mat games creation space 2.To move into the personalized gift space by exploiting its unique capability to produce upto 100-sided dices 3.To build a strong brand awareness in the dice and role-playing games Opportunity space
1.Electronic games on devices like the i-pad are replacing mat-based games Threats 2.Action figures are turning into collectibles which means the demand
for the figure boxes will fall 3.The company is lagging in bringing out new games and is lagging behind their competition
Competition
1. Hasbro Competitors 2. Toys R Us
doc_432764941.docx
SWOT ANALYSIS OF CHESSEX TOYS
Chessex Toys
Parent Company
Chessex Manufacturing
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The coolest dice on the planet
USP
Dice and dice holders
STP
Segment
Children and Adults
Target Group
All age groups
Positioning
For lovers of Chess and dice collectors
SWOT Analysis
1.Strong focus and specialization on dice with novel designs and dice holders 2.Specialized in contents for role-playing games 3.Sale of 2nd hand mats at a discount helps them save costs Strength 4. Capability to create different types of mats for different games
1.The website is not updated and there is no option to order through an online gateway 2.Lack of presence in major stores Weakness 3. Lack of brand awareness
1.To move into the personalized mat games creation space 2.To move into the personalized gift space by exploiting its unique capability to produce upto 100-sided dices 3.To build a strong brand awareness in the dice and role-playing games Opportunity space
1.Electronic games on devices like the i-pad are replacing mat-based games Threats 2.Action figures are turning into collectibles which means the demand
for the figure boxes will fall 3.The company is lagging in bringing out new games and is lagging behind their competition
Competition
1. Hasbro Competitors 2. Toys R Us
doc_432764941.docx