Description
SWOT ANALYSIS OF CHERRY BLOSSOM
Cherry Blossom
Parent Company
Reckitt Benckiser
Category
Shoe care brand
Sector
FMCG
Shines. Nourishes. Protects; Did you Cherry Blossom your shoes Tagline/ Slogan today?
USP
One of the Oldest and most popular boot polish brand STP
Segment
Shoe care segment
Target Group
Students, working professionals
Positioning
Round the clock shoes protection SWOT Analysis
1. Manufactured by global giant Reckitt Benckiser 2. Quality product and packaging and good product line 3. Has a strong market share 4. Strong brand and top of the mind brand recall 5. Excellent advertising and brand visibility Strength 6. Available at multi-brand retail stores, small shops etc
1. Limited presence in the rural areas Weakness 2. Global penetration is less which is a huge untapped segment
1. Untapped rural market and global expansion 2. Tie-up with show companies, fashion houses and corporates & schools Opportunity 3. Bringing new products as per changing shoe care segment
1. Substitutes for leather shoes Threats 2.Preferring uses cheap polishes to shine Competition
1. Kiwi 2.Woods Competitors 3. Local brands
doc_339185007.docx
SWOT ANALYSIS OF CHERRY BLOSSOM
Cherry Blossom
Parent Company
Reckitt Benckiser
Category
Shoe care brand
Sector
FMCG
Shines. Nourishes. Protects; Did you Cherry Blossom your shoes Tagline/ Slogan today?
USP
One of the Oldest and most popular boot polish brand STP
Segment
Shoe care segment
Target Group
Students, working professionals
Positioning
Round the clock shoes protection SWOT Analysis
1. Manufactured by global giant Reckitt Benckiser 2. Quality product and packaging and good product line 3. Has a strong market share 4. Strong brand and top of the mind brand recall 5. Excellent advertising and brand visibility Strength 6. Available at multi-brand retail stores, small shops etc
1. Limited presence in the rural areas Weakness 2. Global penetration is less which is a huge untapped segment
1. Untapped rural market and global expansion 2. Tie-up with show companies, fashion houses and corporates & schools Opportunity 3. Bringing new products as per changing shoe care segment
1. Substitutes for leather shoes Threats 2.Preferring uses cheap polishes to shine Competition
1. Kiwi 2.Woods Competitors 3. Local brands
doc_339185007.docx