Description
SWOT ANALYSIS OF CHENNAI SUPER KINGS
Chennai Super Kings
Parent Company
India Cements Limited
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Roar with Pride; Whistle Podu
USP
Has been the most successful IPL team since its inception
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Chennai Super Kings representing solid and sturdy performance Positioning orientation
SWOT Analysis
1.Strong global brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Good performance under consistent and performance oriented leadership 4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Strength Gulf
1.Over dependent on a few players Weakness 2.Excessive cricket would drain out the players performance and quality
1.Winning more tournaments would make them an even more powerful brand 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Delhi Dare Devils 2.Kolkata Knight Riders 3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Deccan Chargers
doc_414001564.docx
SWOT ANALYSIS OF CHENNAI SUPER KINGS
Chennai Super Kings
Parent Company
India Cements Limited
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Roar with Pride; Whistle Podu
USP
Has been the most successful IPL team since its inception
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Chennai Super Kings representing solid and sturdy performance Positioning orientation
SWOT Analysis
1.Strong global brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Good performance under consistent and performance oriented leadership 4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Strength Gulf
1.Over dependent on a few players Weakness 2.Excessive cricket would drain out the players performance and quality
1.Winning more tournaments would make them an even more powerful brand 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Delhi Dare Devils 2.Kolkata Knight Riders 3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Deccan Chargers
doc_414001564.docx