Description
SWOT ANALYSIS OF CHELSEA
Chelsea
Parent Company
Owned by Roman Abramovich
Category
Football Club- England (English Premier League)
Sector
Sports
Tagline/ Slogan
Carefree; Ten Men Went to Mow, We All Follow the Chelsea
Strong contender for winning titles challenging top clubs Manchester USP United and Arsenal
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
Known as The Pensioners and The Blues
SWOT Analysis
1.Strong global brand name 2.Excellent marketing, global brand presence and high quality merchandising 3.Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports 4.Chelsea Stamford Bridge stadium in London has a capacity of around Strength 42,000
1.Comparitively less popular globally as compared to Manchester United and Arsenal Weakness 2.Departure of senior players would leave void
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 3.Liverpool 4.Manchester United 5.Real Madrid 6.AC Milan Competitors
doc_143507152.docx
SWOT ANALYSIS OF CHELSEA
Chelsea
Parent Company
Owned by Roman Abramovich
Category
Football Club- England (English Premier League)
Sector
Sports
Tagline/ Slogan
Carefree; Ten Men Went to Mow, We All Follow the Chelsea
Strong contender for winning titles challenging top clubs Manchester USP United and Arsenal
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
Known as The Pensioners and The Blues
SWOT Analysis
1.Strong global brand name 2.Excellent marketing, global brand presence and high quality merchandising 3.Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports 4.Chelsea Stamford Bridge stadium in London has a capacity of around Strength 42,000
1.Comparitively less popular globally as compared to Manchester United and Arsenal Weakness 2.Departure of senior players would leave void
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Arsenal 3.Liverpool 4.Manchester United 5.Real Madrid 6.AC Milan Competitors
doc_143507152.docx