Description
SWOT ANALYSIS OF CHEETOS
Cheetos
Parent Company
Pepsi Co
Category
Snacks
Sector
Food and Beverage
Tagline/ Slogan
It ain’t easy bein’ cheesy; Dangerously cheesy
USP
Cheesy unique taste STP
Segment
Food Snack segment
Target Group
Urban youth in the middle and upper middle class
Positioning
Cheese based puffed snack SWOT Analysis
1. Strong brand backing by Pepsi Co 2.Increased flavors to suit and satisfy different customer preferences 3. Excellent distribution and availability across stores 4. Good branding and visibility due to marketing through TVCs and print ads Strength 5. High quality product and attractive long-lasting packaging
1. Perception of being unhealthy snack 2. Lots of options for customers hence limited market share and high Weakness brand switching
1. Expansion into rural areas and emerging markets Opportunity 2. More variants for the customers to choose from
3. Hosting events and brand building exercises to connect with the youth
1.Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity 2. Changing snack preferences of people Threats 3. Aggressive marketing by competitors Competition
1. Doritos 2. Lays Competitors 3. Uncle Chips
doc_504341600.docx
SWOT ANALYSIS OF CHEETOS
Cheetos
Parent Company
Pepsi Co
Category
Snacks
Sector
Food and Beverage
Tagline/ Slogan
It ain’t easy bein’ cheesy; Dangerously cheesy
USP
Cheesy unique taste STP
Segment
Food Snack segment
Target Group
Urban youth in the middle and upper middle class
Positioning
Cheese based puffed snack SWOT Analysis
1. Strong brand backing by Pepsi Co 2.Increased flavors to suit and satisfy different customer preferences 3. Excellent distribution and availability across stores 4. Good branding and visibility due to marketing through TVCs and print ads Strength 5. High quality product and attractive long-lasting packaging
1. Perception of being unhealthy snack 2. Lots of options for customers hence limited market share and high Weakness brand switching
1. Expansion into rural areas and emerging markets Opportunity 2. More variants for the customers to choose from
3. Hosting events and brand building exercises to connect with the youth
1.Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity 2. Changing snack preferences of people Threats 3. Aggressive marketing by competitors Competition
1. Doritos 2. Lays Competitors 3. Uncle Chips
doc_504341600.docx