Description
SWOT ANALYSIS OF CHEETOS

Cheetos

Parent Company

Pepsi Co

Category

Snacks

Sector

Food and Beverage

Tagline/ Slogan

It ain’t easy bein’ cheesy; Dangerously cheesy

USP

Cheesy unique taste STP

Segment

Food Snack segment

Target Group

Urban youth in the middle and upper middle class

Positioning

Cheese based puffed snack SWOT Analysis

1. Strong brand backing by Pepsi Co 2.Increased flavors to suit and satisfy different customer preferences 3. Excellent distribution and availability across stores 4. Good branding and visibility due to marketing through TVCs and print ads Strength 5. High quality product and attractive long-lasting packaging

1. Perception of being unhealthy snack 2. Lots of options for customers hence limited market share and high Weakness brand switching

1. Expansion into rural areas and emerging markets Opportunity 2. More variants for the customers to choose from

3. Hosting events and brand building exercises to connect with the youth

1.Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity 2. Changing snack preferences of people Threats 3. Aggressive marketing by competitors Competition

1. Doritos 2. Lays Competitors 3. Uncle Chips



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