Description
SWOT ANALYSIS OF CHARRIOL
Charriol
Parent Company
Charriol
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
L'art de vivre la différence - The art of living the difference
USP
Watches with a distinct cable design inspired form the Celtic culture STP
Segment
Luxury watches segment
Target Group
High Income Men and Women, predominantly women
Positioning
Watches that make you stand out and live life differently SWOT Analysis 1. Classic simple designs that can be worn all day 2. The Signature cable material of the brand is its DNA, and the brand has been successful in creating a product differentiation as well as a brand identity from thisdesign inspiration 3. The brand has a wide a global network of 3,000 retailers, 485 Corners, and 99 Boutiques across the world
Strength
4. Also known as a jewellery, perfume brand
1. Limited global brand awareness Weakness 2. Intense competition means lesser scope for rapid expansion
1. Developing economies like India and China have shown high growth in the luxury segment. The brand can expand ints international presence in such economies Opportunity 2. Sponsorships, promotions and marketing campaigns for the brand
have been predominantly targeted towards women. The communications and marketing campaigns as well as the product range can be extended to men to increase the market base
1.Brands that have high presence and recall in the international marketare a threat to the brand 2. Fake replicas and duplicate watches Threats 3. Fluctuating market scenarios can affect sales Competition 1. Chopard Competitors 2. Cartier
doc_215700990.docx
SWOT ANALYSIS OF CHARRIOL
Charriol
Parent Company
Charriol
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
L'art de vivre la différence - The art of living the difference
USP
Watches with a distinct cable design inspired form the Celtic culture STP
Segment
Luxury watches segment
Target Group
High Income Men and Women, predominantly women
Positioning
Watches that make you stand out and live life differently SWOT Analysis 1. Classic simple designs that can be worn all day 2. The Signature cable material of the brand is its DNA, and the brand has been successful in creating a product differentiation as well as a brand identity from thisdesign inspiration 3. The brand has a wide a global network of 3,000 retailers, 485 Corners, and 99 Boutiques across the world
Strength
4. Also known as a jewellery, perfume brand
1. Limited global brand awareness Weakness 2. Intense competition means lesser scope for rapid expansion
1. Developing economies like India and China have shown high growth in the luxury segment. The brand can expand ints international presence in such economies Opportunity 2. Sponsorships, promotions and marketing campaigns for the brand
have been predominantly targeted towards women. The communications and marketing campaigns as well as the product range can be extended to men to increase the market base
1.Brands that have high presence and recall in the international marketare a threat to the brand 2. Fake replicas and duplicate watches Threats 3. Fluctuating market scenarios can affect sales Competition 1. Chopard Competitors 2. Cartier
doc_215700990.docx