Description
SWOT ANALYSIS OF CHARLES RIVER ASSOCIATES
CRA Charles River Associates Parent Company Category Sector Tagline/ Slogan USP CRA international Economic & Management consultancy Consultancy They have more clients in the law and government area. STP Segment Leading firms of the world Major law firms, corporations, accounting firms, and governments They provide economic, financial, and business management services SWOT Analysis 1. Acquired Marakon Associates which has enhanced their presence 2. They were ranked as top 10 in Economic consulting, top20 in Green initiatives in the best consulting firm. 3. They are more government oriented. Strength 4. Over 20 offices globally means they gave a good reach 1. They have limited range of services to business areas compared to leaders Weakness 2. They still haven't penetrated in countries across the world. 1. They have opportunities in the emerging economies of the world. 2. They have opportunities with various newly acquired
Target Group
Positioning
Opportunity
democracies in middle east 3. Diversified services would add more to the brands presence 1. The ongoing economic recession possesses threat to their business. 2. They have lesser brand recall than their competitors Threats 3. Companies setting their own knowledge centers Competition 1. NERA economic consultancy 2. The Brattle group 3. McKinsey & Company
Competitors
doc_874202130.docx
SWOT ANALYSIS OF CHARLES RIVER ASSOCIATES
CRA Charles River Associates Parent Company Category Sector Tagline/ Slogan USP CRA international Economic & Management consultancy Consultancy They have more clients in the law and government area. STP Segment Leading firms of the world Major law firms, corporations, accounting firms, and governments They provide economic, financial, and business management services SWOT Analysis 1. Acquired Marakon Associates which has enhanced their presence 2. They were ranked as top 10 in Economic consulting, top20 in Green initiatives in the best consulting firm. 3. They are more government oriented. Strength 4. Over 20 offices globally means they gave a good reach 1. They have limited range of services to business areas compared to leaders Weakness 2. They still haven't penetrated in countries across the world. 1. They have opportunities in the emerging economies of the world. 2. They have opportunities with various newly acquired
Target Group
Positioning
Opportunity
democracies in middle east 3. Diversified services would add more to the brands presence 1. The ongoing economic recession possesses threat to their business. 2. They have lesser brand recall than their competitors Threats 3. Companies setting their own knowledge centers Competition 1. NERA economic consultancy 2. The Brattle group 3. McKinsey & Company
Competitors
doc_874202130.docx