Description
SWOT ANALYSIS OF CHARAGH DIN
Charagh Din
Parent Company
Charagh Din
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
CD Rocks; Exclusive Party Wear
USP
Trendy Wear at affordable prices STP
Segment
Business and Party shirts
Target Group
Urban men from upper-middle class
Positioning
Trendy business shirts SWOT Analysis
1. Strong Legacy of company which started in 1947 strongly places the brand 2. Stocks a wide range of merchandise with over 25000 shirts to choose from. 3. Online Store a highlight since it has only one store 4. Green campaign to attract youth has been a success 5. Only one store and still hugely popular shows the uniqueness and Strength premium nature of brand
1. Only one store in the country means missing out on a huge potential market 2. Presence of many local and international brands has magnified Weakness competition and affected market share
1.Increasing organized retail space Opportunity 2.Can harness e-tailing in a better way which has emerged as an
effective medium. 3. Opening exclusive stores in selected cities to retain premiumness but also increasing reach
1.Lower switching costs for customers 2.Entry of several foreign players increasing competition Threats 3.Govt tax policies on apparel likely to increase the product cost Competition
1. Van Heusen 2.Allen Solly Competitors 3.Louis Phillippe
doc_816531904.docx
SWOT ANALYSIS OF CHARAGH DIN
Charagh Din
Parent Company
Charagh Din
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
CD Rocks; Exclusive Party Wear
USP
Trendy Wear at affordable prices STP
Segment
Business and Party shirts
Target Group
Urban men from upper-middle class
Positioning
Trendy business shirts SWOT Analysis
1. Strong Legacy of company which started in 1947 strongly places the brand 2. Stocks a wide range of merchandise with over 25000 shirts to choose from. 3. Online Store a highlight since it has only one store 4. Green campaign to attract youth has been a success 5. Only one store and still hugely popular shows the uniqueness and Strength premium nature of brand
1. Only one store in the country means missing out on a huge potential market 2. Presence of many local and international brands has magnified Weakness competition and affected market share
1.Increasing organized retail space Opportunity 2.Can harness e-tailing in a better way which has emerged as an
effective medium. 3. Opening exclusive stores in selected cities to retain premiumness but also increasing reach
1.Lower switching costs for customers 2.Entry of several foreign players increasing competition Threats 3.Govt tax policies on apparel likely to increase the product cost Competition
1. Van Heusen 2.Allen Solly Competitors 3.Louis Phillippe
doc_816531904.docx