Description
SWOT ANALYSIS OF CHANNEL V
Channel V
Parent Company
STAR TV; Fox International Channels
Category
Music Channel
Sector
Media and Entertainment
Tagline/ Slogan
[V] Plays Music
USP
Latest promos, songs and reality shows targeting the youth
STP
Segment
15+ to early 30s (Male and Female)
Target Group
Individual, SEC A,B
Positioning
Popular music channel which the youngsters prefer
SWOT Analysis
1. Reality shows made specially for youth 2. Nice hold over college going crowd 3.Latest movie songs 4.Promotional events and tie-ups with concerts Strength 5.Broadcast in all major Asian countries
1.Censorship issues over bold programs Weakness 2.Obscene and abusive languages causes problems
1.Tie-up with international concerts 2.More advertising would increase brand visibility Opportunity 3.Promote brand through interactive websites and mobile applications
1. Agitation from NGOs Threats 2. Broadcasting Contents Complaint Council (BCCC)
Competition
1. MTV 2. Youtube 3. Internet music sites Competitors 4. UTV Bindaas
doc_480356582.docx
SWOT ANALYSIS OF CHANNEL V
Channel V
Parent Company
STAR TV; Fox International Channels
Category
Music Channel
Sector
Media and Entertainment
Tagline/ Slogan
[V] Plays Music
USP
Latest promos, songs and reality shows targeting the youth
STP
Segment
15+ to early 30s (Male and Female)
Target Group
Individual, SEC A,B
Positioning
Popular music channel which the youngsters prefer
SWOT Analysis
1. Reality shows made specially for youth 2. Nice hold over college going crowd 3.Latest movie songs 4.Promotional events and tie-ups with concerts Strength 5.Broadcast in all major Asian countries
1.Censorship issues over bold programs Weakness 2.Obscene and abusive languages causes problems
1.Tie-up with international concerts 2.More advertising would increase brand visibility Opportunity 3.Promote brand through interactive websites and mobile applications
1. Agitation from NGOs Threats 2. Broadcasting Contents Complaint Council (BCCC)
Competition
1. MTV 2. Youtube 3. Internet music sites Competitors 4. UTV Bindaas
doc_480356582.docx