Description
SWOT ANALYSIS OF CHANEL
Chanel
Parent Company
Chanel.S.A
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Be your own hero; There’s no thrill like discovery; Explore your Tagline/ Slogan world; Keep it classy
USP
Haute couture and prêt-a-porter clothes(ready to wear) STP
Men and women who practice an active lifestyle and are interested in Segment high fashion
Target Group
Urban men and women from higher affluent class
Wealthy, Stylish and well balanced French fashion for those who have Positioning a versatile and different attitude SWOT Analysis
1. Pioneers of prêt-a-porter clothing 2. Chanel S.A. operates some 310 Chanel boutiques; 90+ shops in Asia, 70+ shops in Europe, 128 shops in North America, 2 shops in South America, and shops in Oceania & Middle East. 3. Highly established brand worldwide since many years 4. Classic and timeless designs are a major part of their collection 5.They have about 1300 employees 6.Comfortable and functional clothes with the perfect style 7.Strong brand equity and loyalty Strength 8.They are the market leaders in this segment
Weakness
1.Stiff competition from other premium brands means market share
is limited 2.Despite good brand visibility, brand switching is high
1.Online sale and E-marketing gaining a lot of importance 2.Emerging markets and various expansions and acquisitions abroad Opportunity 3.Product innovation and takeovers
1.Competitors in the same business providing similar kind of clothes and accessories 2.Economic slowdown and downturn also has an effect on production 3.Counterfeits and price wars are also a viable threat 4.Other cheaper and lower brands trying to copy their timeless styles Threats and selling at much affordable rates Competition
1.Gucci 2.Versace Competitors 3.Louis Vuitton Moet Hennessy
doc_192448761.docx
SWOT ANALYSIS OF CHANEL
Chanel
Parent Company
Chanel.S.A
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Be your own hero; There’s no thrill like discovery; Explore your Tagline/ Slogan world; Keep it classy
USP
Haute couture and prêt-a-porter clothes(ready to wear) STP
Men and women who practice an active lifestyle and are interested in Segment high fashion
Target Group
Urban men and women from higher affluent class
Wealthy, Stylish and well balanced French fashion for those who have Positioning a versatile and different attitude SWOT Analysis
1. Pioneers of prêt-a-porter clothing 2. Chanel S.A. operates some 310 Chanel boutiques; 90+ shops in Asia, 70+ shops in Europe, 128 shops in North America, 2 shops in South America, and shops in Oceania & Middle East. 3. Highly established brand worldwide since many years 4. Classic and timeless designs are a major part of their collection 5.They have about 1300 employees 6.Comfortable and functional clothes with the perfect style 7.Strong brand equity and loyalty Strength 8.They are the market leaders in this segment
Weakness
1.Stiff competition from other premium brands means market share
is limited 2.Despite good brand visibility, brand switching is high
1.Online sale and E-marketing gaining a lot of importance 2.Emerging markets and various expansions and acquisitions abroad Opportunity 3.Product innovation and takeovers
1.Competitors in the same business providing similar kind of clothes and accessories 2.Economic slowdown and downturn also has an effect on production 3.Counterfeits and price wars are also a viable threat 4.Other cheaper and lower brands trying to copy their timeless styles Threats and selling at much affordable rates Competition
1.Gucci 2.Versace Competitors 3.Louis Vuitton Moet Hennessy
doc_192448761.docx