Description
SWOT ANALYSIS OF CHAMPION
Champion
Parent Company
HanesBrands Inc
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
It takes a little more to make a champion
USP
Superior product performance, good quality and competitive price STP
Segment
Sports enthusiasts looking for complete outfit for sports
Target Group
Urban men, women and children from middle and upper-middle class
Positioning
Exceptional quality and comfort provided to make players win SWOT Analysis
1. Financially strong company and Strong value chain 2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing 3. Most competitive price and high quality 4. Strong research and development team 5. Sponsored many sports teams and events in football, racing etc 6. Wide Spectrum of sports products Strength 7. Excellent advertising and branding
1. Tough competition from other sports brands which have a high market share. 2. Weak Penetration into the global markets compared to some other Weakness apparel brands
1. Expand to more international countries and markets 2. Tie-ups with sports teams and players would help in establishing ore brand value Opportunity 3. Diversification of products such as sweaters and polos
1.Price war with direct cheaper competitors 2.Changing customer preferences 3. Continued innovation by other brands with the use of new technologies Threats 4. maintaining good quality with low price Competition
1. Columbia sportswear 2. Ashworth 3. Nike 4. Adidas Competitors 5. Reebok
doc_387812354.docx
SWOT ANALYSIS OF CHAMPION
Champion
Parent Company
HanesBrands Inc
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
It takes a little more to make a champion
USP
Superior product performance, good quality and competitive price STP
Segment
Sports enthusiasts looking for complete outfit for sports
Target Group
Urban men, women and children from middle and upper-middle class
Positioning
Exceptional quality and comfort provided to make players win SWOT Analysis
1. Financially strong company and Strong value chain 2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing 3. Most competitive price and high quality 4. Strong research and development team 5. Sponsored many sports teams and events in football, racing etc 6. Wide Spectrum of sports products Strength 7. Excellent advertising and branding
1. Tough competition from other sports brands which have a high market share. 2. Weak Penetration into the global markets compared to some other Weakness apparel brands
1. Expand to more international countries and markets 2. Tie-ups with sports teams and players would help in establishing ore brand value Opportunity 3. Diversification of products such as sweaters and polos
1.Price war with direct cheaper competitors 2.Changing customer preferences 3. Continued innovation by other brands with the use of new technologies Threats 4. maintaining good quality with low price Competition
1. Columbia sportswear 2. Ashworth 3. Nike 4. Adidas Competitors 5. Reebok
doc_387812354.docx