Description
SWOT ANALYSIS OF CHAMBORD
Chambord
Parent Company
Brown-Forman
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Liquer royale de France
Modelled after a raspberry liqueur produced in the Loire Valley of USP France during the late 17th century
STP
Royal and gourmet drinkers and Drinkers who choose to experiment Segment with rich flavours and heritage
Target Group
Urban upper middle class individuals
For dignified and gourmet drinkers. Chambord uses a unique threestep process that unites natural ingredients to create a liqueur possessing an unprecedented level of high-quality ingredients, Positioning complexities, flavor and aroma
SWOT Analysis
1. Chambord is a regal liqueur that is derived from the richest black raspberries and then concentrated into liqueur form 2. Chambord Liqueur possesses a rich heritage of being made from the finest fruits and is created through a classic process that is parallel in quality to the finest French cuisine and wine. 3. Bottle recognition & different dispensing instruments. Strength 4. Excellent product quality and unique packaging
Weakness
1. Globally the brand recall is limited compared to market leaders 2. Premium brand & hence priced very high than its competitors.
3. Misuse of brand name for fake beverages.
1. New products can help Chambord to expand their business and diversity their customer base Opportunity 2. Fair trade laws provide an opportunity to expand further
1. The availability of substitute products hurts Chambord’s ability to raise prices, because customers can easily switch to another product or service 2. Competitors increasing their market share in the U.S market. Threats 3. In danger of becoming a reliable but tired & unexciting brand.
Competition
1. L'or De Jean Martell 2. Louis XIII Competitors 3. Richard Hennessy
doc_148989387.docx
SWOT ANALYSIS OF CHAMBORD
Chambord
Parent Company
Brown-Forman
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Liquer royale de France
Modelled after a raspberry liqueur produced in the Loire Valley of USP France during the late 17th century
STP
Royal and gourmet drinkers and Drinkers who choose to experiment Segment with rich flavours and heritage
Target Group
Urban upper middle class individuals
For dignified and gourmet drinkers. Chambord uses a unique threestep process that unites natural ingredients to create a liqueur possessing an unprecedented level of high-quality ingredients, Positioning complexities, flavor and aroma
SWOT Analysis
1. Chambord is a regal liqueur that is derived from the richest black raspberries and then concentrated into liqueur form 2. Chambord Liqueur possesses a rich heritage of being made from the finest fruits and is created through a classic process that is parallel in quality to the finest French cuisine and wine. 3. Bottle recognition & different dispensing instruments. Strength 4. Excellent product quality and unique packaging
Weakness
1. Globally the brand recall is limited compared to market leaders 2. Premium brand & hence priced very high than its competitors.
3. Misuse of brand name for fake beverages.
1. New products can help Chambord to expand their business and diversity their customer base Opportunity 2. Fair trade laws provide an opportunity to expand further
1. The availability of substitute products hurts Chambord’s ability to raise prices, because customers can easily switch to another product or service 2. Competitors increasing their market share in the U.S market. Threats 3. In danger of becoming a reliable but tired & unexciting brand.
Competition
1. L'or De Jean Martell 2. Louis XIII Competitors 3. Richard Hennessy
doc_148989387.docx