Description
SWOT ANALYSIS OF CHAMAN LAL SETIA EXPORTS LTD
Chaman Lal Setia Exports Ltd
Parent Company
Chaman Lal Setia Exports Ltd
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
We care for each grain
One of the oldest and hi-Tech Rice Millers cum Exporters of Basmati USP rice of all varieties from India STP
Segment
Food processing segment
Target Group
Households/restaurants/retail outlets/ other countries
Positioning
Offer the best quality of rice globally SWOT Analysis
1. A recognized star export house by the Govt. of India, ISO 90012008, HACCP Certified and also out of automatic detention list of Food & Drug Administration (FDA)-USA. 2. The company enjoys a preferred buyer status with the farmers on account of the relationships built over a period of time 3. The setting up of fully integrated rice processing facilities by ChamanLalSetia gives it a competitive advantage over other small Basmati processor Strength 4. Efficient skilled workforce and stream-lined operations
1. Basmati rice requires storing inventory – thereby necessitating huge capital requirements 2. Duty levied on export of basmati from India Weakness 3. Drop in capacity utilization due to substantial capacity ramp-up
1. Increase profitability through changing sales mix 2. Focus on branding and yield improvement Opportunity 3. Expand to other states and export to other countries
1.Unfavourable weather & harvesting conditions 2. Exchange rate fluctuations Threats 3. Regulatory developments Competition
1.Dunar Foods 2.Rajdhani Rice Competitors 3. REI Agro
doc_689153415.docx
SWOT ANALYSIS OF CHAMAN LAL SETIA EXPORTS LTD
Chaman Lal Setia Exports Ltd
Parent Company
Chaman Lal Setia Exports Ltd
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
We care for each grain
One of the oldest and hi-Tech Rice Millers cum Exporters of Basmati USP rice of all varieties from India STP
Segment
Food processing segment
Target Group
Households/restaurants/retail outlets/ other countries
Positioning
Offer the best quality of rice globally SWOT Analysis
1. A recognized star export house by the Govt. of India, ISO 90012008, HACCP Certified and also out of automatic detention list of Food & Drug Administration (FDA)-USA. 2. The company enjoys a preferred buyer status with the farmers on account of the relationships built over a period of time 3. The setting up of fully integrated rice processing facilities by ChamanLalSetia gives it a competitive advantage over other small Basmati processor Strength 4. Efficient skilled workforce and stream-lined operations
1. Basmati rice requires storing inventory – thereby necessitating huge capital requirements 2. Duty levied on export of basmati from India Weakness 3. Drop in capacity utilization due to substantial capacity ramp-up
1. Increase profitability through changing sales mix 2. Focus on branding and yield improvement Opportunity 3. Expand to other states and export to other countries
1.Unfavourable weather & harvesting conditions 2. Exchange rate fluctuations Threats 3. Regulatory developments Competition
1.Dunar Foods 2.Rajdhani Rice Competitors 3. REI Agro
doc_689153415.docx