Description
SWOT ANALYSIS OF CHAMAIL
Chamail
Parent Company
Chamail
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Contemporary fashion STP
Segment
Stylish and trendy urban women
Target Group
Women from the urban upper middle class
Positioning
Young Contemporary fashion SWOT Analysis
1. An upcoming brand in the luxury industry 2. Target group increases since it addresses mid economy also 3. Good brand presence in local markets Strength 4. Product quality and offerings are wide in range
1.Does not have a global presence 2.Does not have a strong digital presence Weakness 3.Limited focus on advertising and branding
1.To enter into new product lines and expand its target market 2.To enter into emerging markets and expand the area of its operations Opportunity 3.Leverage the digital media in order to expand its reach
Threats
1.Intense Competition
2.Easy substitution 3.Designs can be imitated Competition
1. Gucci 2. GAP Competitors 3. Prada
doc_275804612.docx
SWOT ANALYSIS OF CHAMAIL
Chamail
Parent Company
Chamail
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Contemporary fashion STP
Segment
Stylish and trendy urban women
Target Group
Women from the urban upper middle class
Positioning
Young Contemporary fashion SWOT Analysis
1. An upcoming brand in the luxury industry 2. Target group increases since it addresses mid economy also 3. Good brand presence in local markets Strength 4. Product quality and offerings are wide in range
1.Does not have a global presence 2.Does not have a strong digital presence Weakness 3.Limited focus on advertising and branding
1.To enter into new product lines and expand its target market 2.To enter into emerging markets and expand the area of its operations Opportunity 3.Leverage the digital media in order to expand its reach
Threats
1.Intense Competition
2.Easy substitution 3.Designs can be imitated Competition
1. Gucci 2. GAP Competitors 3. Prada
doc_275804612.docx