Description
SWOT ANALYSIS OF CESC
CESC
Parent Company
RP- SanjeevGoenka Group
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Growing Legacies
USP
Profitable consumer oriented power utility STP
Segment
People of Kolkata who need power
Target Group
Everyone with power requirement
Meet consumer's expectations continuously by providing safe, reliable Positioning and economic electricity through optimization of available resources SWOT Analysis
1. Employee friendly work culture and personnel policies 2. Receiving power at a predetermined price 3. Fully integrated supply network system 4. Over 115 years of experience in the sector Strength 5. Strong presence as they have extensive operations
1.Out datedplants urgently needed investmentsfor modernization 2. Pressure from employee union is a concern Weakness 3. Prices are determined by India's Electricity Act
1.Huge demand and supply gap Opportunity 2.Large opportunity in energy consultancy service
Threats
1.Increasing government regulation
2. Competition from other players 3. Fluctuating economic condition affect businesses of dependent companies also Competition
1.Reliance Energy Competitors 2.Tata power
doc_653144778.docx
SWOT ANALYSIS OF CESC
CESC
Parent Company
RP- SanjeevGoenka Group
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Growing Legacies
USP
Profitable consumer oriented power utility STP
Segment
People of Kolkata who need power
Target Group
Everyone with power requirement
Meet consumer's expectations continuously by providing safe, reliable Positioning and economic electricity through optimization of available resources SWOT Analysis
1. Employee friendly work culture and personnel policies 2. Receiving power at a predetermined price 3. Fully integrated supply network system 4. Over 115 years of experience in the sector Strength 5. Strong presence as they have extensive operations
1.Out datedplants urgently needed investmentsfor modernization 2. Pressure from employee union is a concern Weakness 3. Prices are determined by India's Electricity Act
1.Huge demand and supply gap Opportunity 2.Large opportunity in energy consultancy service
Threats
1.Increasing government regulation
2. Competition from other players 3. Fluctuating economic condition affect businesses of dependent companies also Competition
1.Reliance Energy Competitors 2.Tata power
doc_653144778.docx