Description
SWOT ANALYSIS OF CESARANI
Cesarani
Parent company
Cesarani
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
New York's Dean of Good Taste
Cesarani is known for its French design neckwear, sportswear, bags USP and eyewear STP
Segment
Men and women having an interest in French classic fashion.
Target group
Urban young men and women
Positioning
Elegant and versatile French and Italian fashion. SWOT analysis
1. The brand is known for its French and Italian silk ties and neck wear as well as feminine classic wear. 2. The designer is a winner of various awards like Special Coty award for Menswear, Coty award for menswear, Fashion Group award of Boston etc. 3. The designer is an active member of the Council of Fashion Designers of America and holds a seat on the Advisory Board of the New York High School of Fashion Industries. Strength 4.The designer is a prominent figure in the fashion industry
1.The brand being among the elite brand is prone to recession and economic downturns Weakness 2. The brand has limited recall and global presence
1. The brand can be marketed well in fashion circuits 2. Global tie-ups and international distribution network Opportunity 3. More advertising and brand building
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is Threats less. Competition
1.Ralph Lauren Competitors 2. Armani
doc_737323814.docx
SWOT ANALYSIS OF CESARANI
Cesarani
Parent company
Cesarani
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
New York's Dean of Good Taste
Cesarani is known for its French design neckwear, sportswear, bags USP and eyewear STP
Segment
Men and women having an interest in French classic fashion.
Target group
Urban young men and women
Positioning
Elegant and versatile French and Italian fashion. SWOT analysis
1. The brand is known for its French and Italian silk ties and neck wear as well as feminine classic wear. 2. The designer is a winner of various awards like Special Coty award for Menswear, Coty award for menswear, Fashion Group award of Boston etc. 3. The designer is an active member of the Council of Fashion Designers of America and holds a seat on the Advisory Board of the New York High School of Fashion Industries. Strength 4.The designer is a prominent figure in the fashion industry
1.The brand being among the elite brand is prone to recession and economic downturns Weakness 2. The brand has limited recall and global presence
1. The brand can be marketed well in fashion circuits 2. Global tie-ups and international distribution network Opportunity 3. More advertising and brand building
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is Threats less. Competition
1.Ralph Lauren Competitors 2. Armani
doc_737323814.docx