Description
SWOT ANALYSIS OF CENTURY LINK
CenturyLink
Parent Company
CenturyLink, Inc.
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Stronger Connected
Amongst the top 5 telecommunications company in the United States in USP terms of lines served
STP
Fiber transport, local exchange carrier, security monitoring and other Segment communications and business information services
High speed internet and entertainment services to small-to-mid-size Target Group cities through broadband and fiber transport networks
One stop shop for voice and data communications, as well as television Positioning and home security services.
SWOT Analysis
1. High Performance Segments like voice, data and television services 2. Market Presence across over 25 American states 3. Expanding Market Share in Sector of telecommunications across US 4. Strategic acquisitions like Savvis, Qwest etc, helping it to widen its global presence as well as offerings Strength 5. Has a workforce of approx 48,000 employees
1. Relying on Suppliers and Vendors for its TV and data offerings Weakness 2. Decline in Operating margins and Liquidity indicated by its financials
1. Strategic Acquisition possibilities in sectors like cloud computing 2. Growth of Communications Industry in general Opportunity 3. Positive Outlook for VoIP services
1. Intense Competition from the existing US providers 2. Regulation and Legislation Changes across the world Threats 3. Technological Changes leading to faster technology adoption
Competition
1.AT & T 2.Verizon Competitors 3.America Movil
doc_464940079.docx
SWOT ANALYSIS OF CENTURY LINK
CenturyLink
Parent Company
CenturyLink, Inc.
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Stronger Connected
Amongst the top 5 telecommunications company in the United States in USP terms of lines served
STP
Fiber transport, local exchange carrier, security monitoring and other Segment communications and business information services
High speed internet and entertainment services to small-to-mid-size Target Group cities through broadband and fiber transport networks
One stop shop for voice and data communications, as well as television Positioning and home security services.
SWOT Analysis
1. High Performance Segments like voice, data and television services 2. Market Presence across over 25 American states 3. Expanding Market Share in Sector of telecommunications across US 4. Strategic acquisitions like Savvis, Qwest etc, helping it to widen its global presence as well as offerings Strength 5. Has a workforce of approx 48,000 employees
1. Relying on Suppliers and Vendors for its TV and data offerings Weakness 2. Decline in Operating margins and Liquidity indicated by its financials
1. Strategic Acquisition possibilities in sectors like cloud computing 2. Growth of Communications Industry in general Opportunity 3. Positive Outlook for VoIP services
1. Intense Competition from the existing US providers 2. Regulation and Legislation Changes across the world Threats 3. Technological Changes leading to faster technology adoption
Competition
1.AT & T 2.Verizon Competitors 3.America Movil
doc_464940079.docx