Description
SWOT ANALYSIS OF CENTRE FRESH
Centre Fresh
Parent Company
Perfetti van Melle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Rakhe Zubaan pe lagaam; A Fall of freshness
USP
Liquid filled chewing gum
STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper class people
Positioning
Its taste keeps your tongue busy(Zabaan pe Lagaam)
SWOT Analysis
1.Innovation(Liquid Filling) 2.Promotional tactics 3.Packaging Strength 4.Quality
1.Chewing gums are considered unhealthy by many people Weakness 2.Price constraint
1.Innovation within the brand(like more distinct flavors) Opportunity 2.Sugar free products
Threats
1.Competition from international brand
2.Competition from domestic players
Competition
1.Orbit Chewing gum Competitors 2.Big Babol
doc_612553256.docx
SWOT ANALYSIS OF CENTRE FRESH
Centre Fresh
Parent Company
Perfetti van Melle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Rakhe Zubaan pe lagaam; A Fall of freshness
USP
Liquid filled chewing gum
STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper class people
Positioning
Its taste keeps your tongue busy(Zabaan pe Lagaam)
SWOT Analysis
1.Innovation(Liquid Filling) 2.Promotional tactics 3.Packaging Strength 4.Quality
1.Chewing gums are considered unhealthy by many people Weakness 2.Price constraint
1.Innovation within the brand(like more distinct flavors) Opportunity 2.Sugar free products
Threats
1.Competition from international brand
2.Competition from domestic players
Competition
1.Orbit Chewing gum Competitors 2.Big Babol
doc_612553256.docx