Description
SWOT ANALYSIS OF CENGAGE LEARNING
Cengage Learning
Parent Company
Cengage
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Get inspired. Leave empowered.
Develop and publish innovative teaching and learning products to meet USP the constantly changing needs
STP
Segment
Educational Books and catalogues
Target Group
Higher education, professional and library references
Most respected and innovative source of teaching, learning and Positioning research solutions for academic, professional, trade and library markets
SWOT Analysis
1. Brand Recognition and dealer loyalty 2. It has a global presence with operations in around 20 countries 3. It has both print as well as digital products including CourseMate, CourseMaster, Course360 Strength 4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc
1. Total overhead costs are too high and inflexible technology Weakness 2. Inability to increase market growth although it has resources
1.Synergies with other players to expand the distribution network 2.Differentiation through customer service excellence 3.Mergers and acquisitions with potential companies to increase the Opportunity market share
1.Industry restructuring –by store categories and by supplier/retailer alliances 2.Cost of environmental legislation Threats 3.Failure to capture convenience market growth
Competition
1. Scholastic learning 2.Pearson Competitors 3.McGraw Hills
doc_113580833.docx
SWOT ANALYSIS OF CENGAGE LEARNING
Cengage Learning
Parent Company
Cengage
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Get inspired. Leave empowered.
Develop and publish innovative teaching and learning products to meet USP the constantly changing needs
STP
Segment
Educational Books and catalogues
Target Group
Higher education, professional and library references
Most respected and innovative source of teaching, learning and Positioning research solutions for academic, professional, trade and library markets
SWOT Analysis
1. Brand Recognition and dealer loyalty 2. It has a global presence with operations in around 20 countries 3. It has both print as well as digital products including CourseMate, CourseMaster, Course360 Strength 4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc
1. Total overhead costs are too high and inflexible technology Weakness 2. Inability to increase market growth although it has resources
1.Synergies with other players to expand the distribution network 2.Differentiation through customer service excellence 3.Mergers and acquisitions with potential companies to increase the Opportunity market share
1.Industry restructuring –by store categories and by supplier/retailer alliances 2.Cost of environmental legislation Threats 3.Failure to capture convenience market growth
Competition
1. Scholastic learning 2.Pearson Competitors 3.McGraw Hills
doc_113580833.docx