Description
SWOT ANALYSIS OF CENCOSUD
Cencosud
Parent Company
Cencosud S.A.
Category
Supermarket
Sector
Lifestyle and Retail
Tagline/ Slogan
Crece con nosotros (Grow with us)
Quality of service, excellence and commitment to hundreds of USP thousands of clients. STP
Segment
People looking for multi-brand stores
Target Group
Urban middle and upper-middle class households
Positioning
Having great variety and excellent quality SWOT Analysis
1. Largest retailer in the South American country. 2. Cencosud owned 900+ stores. 3. The company is the largest home improvement retailer in Argentina with nearly 50 stores. 4. Along with the retail store base, Cencosud has a huge portfolio of consumer loans 5. Has operations as Hypermarket, Supermarket, Malls, Department Strength store
1. Cencosud operates supermarkets in only four countries. 2. Very less presence in shopping centre and department store format. Weakness 3. Heavy Dependence on Argentina and Chile
1. The company has been acquiring companies that expand its retail portfolio to increase business. 2. Dominant retailer in South America with top-five positions in several countries across several retail platforms. 3. The company has pointed out that there are 100 cities in Brazil with more than 250,000 people, making numerous growth Opportunity possibilities.
1. Rising inflation 2. Intense competition globally Threats 3. Changing Govt policies and FDIs Competition
1. Saga Falabella SA 2. Farmacias Ahumada Competitors 3. Hipermarc S.A.
doc_807549378.docx
SWOT ANALYSIS OF CENCOSUD
Cencosud
Parent Company
Cencosud S.A.
Category
Supermarket
Sector
Lifestyle and Retail
Tagline/ Slogan
Crece con nosotros (Grow with us)
Quality of service, excellence and commitment to hundreds of USP thousands of clients. STP
Segment
People looking for multi-brand stores
Target Group
Urban middle and upper-middle class households
Positioning
Having great variety and excellent quality SWOT Analysis
1. Largest retailer in the South American country. 2. Cencosud owned 900+ stores. 3. The company is the largest home improvement retailer in Argentina with nearly 50 stores. 4. Along with the retail store base, Cencosud has a huge portfolio of consumer loans 5. Has operations as Hypermarket, Supermarket, Malls, Department Strength store
1. Cencosud operates supermarkets in only four countries. 2. Very less presence in shopping centre and department store format. Weakness 3. Heavy Dependence on Argentina and Chile
1. The company has been acquiring companies that expand its retail portfolio to increase business. 2. Dominant retailer in South America with top-five positions in several countries across several retail platforms. 3. The company has pointed out that there are 100 cities in Brazil with more than 250,000 people, making numerous growth Opportunity possibilities.
1. Rising inflation 2. Intense competition globally Threats 3. Changing Govt policies and FDIs Competition
1. Saga Falabella SA 2. Farmacias Ahumada Competitors 3. Hipermarc S.A.
doc_807549378.docx