Description
SWOT ANALYSIS OF CELEBRIDUCKS
CelebriDucks
Parent Company
CelebriDucks
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Rub-a-dub-dub with stars in your tub
USP
Celebrity licensed rubber ducks collectible
STP
Segment
Rubber toys for children
Target Group
Young kids and grown-ups collectors
Exquisitely detailed limited edition celebrity rubber ducks of the Positioning greatest icons of film, music, history, and athletics
SWOT Analysis
1. Good media coverage and presence 2. Own retail store which has a great variety of options for customers 3.Diversified portfolio and extensive range 4. Organizes celebrity events 5. Strong brand name 6. Large brand portfolio with over 200 different rubber ducks Strength 7.Distributed during matches
1. Limited presence globally compared to international brands Weakness 2. Intense competition means market share growth is slow
1.Diversify into other genres 2.Special edition ducks can be made for movies Opportunity 3.Some ‘retired’ ducks like Elvis Presley and Babe Ruth will sell anytime
1. Other similar toy manufacturers 2. Television and online gaming is a major threat Threats 3. Outdoor games
Competition
1. Mattel Competitors 2. Fisherprice
doc_153577703.docx
SWOT ANALYSIS OF CELEBRIDUCKS
CelebriDucks
Parent Company
CelebriDucks
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Rub-a-dub-dub with stars in your tub
USP
Celebrity licensed rubber ducks collectible
STP
Segment
Rubber toys for children
Target Group
Young kids and grown-ups collectors
Exquisitely detailed limited edition celebrity rubber ducks of the Positioning greatest icons of film, music, history, and athletics
SWOT Analysis
1. Good media coverage and presence 2. Own retail store which has a great variety of options for customers 3.Diversified portfolio and extensive range 4. Organizes celebrity events 5. Strong brand name 6. Large brand portfolio with over 200 different rubber ducks Strength 7.Distributed during matches
1. Limited presence globally compared to international brands Weakness 2. Intense competition means market share growth is slow
1.Diversify into other genres 2.Special edition ducks can be made for movies Opportunity 3.Some ‘retired’ ducks like Elvis Presley and Babe Ruth will sell anytime
1. Other similar toy manufacturers 2. Television and online gaming is a major threat Threats 3. Outdoor games
Competition
1. Mattel Competitors 2. Fisherprice
doc_153577703.docx