Description
SWOT ANALYSIS OF CCL PRODUCTS
CCL Products (India) Ltd.
Parent Company
CCL Products (India) Ltd.
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
-
USP
Excellent aroma and flavour ensuring a superior product STP
People preferring Instant coffee mostly in international Segment market
Cafes selling coffee via vending machines, restaurants, Target Group people working in corporate
Positioning
One STOP shop for all instant coffee requirements SWOT Analysis
1.India’s instant coffee king 2.Coffee is prepared from high quality Arabica and Robusta coffee beans 3.They manufacture Soluble Instant Spray Dried Coffee Powder, Spray Dried Agglomerated / Granulated Coffee, Freeze Dried Coffee, as well as Freeze Concentrated Liquid Coffee providing huge variety 4.Has tie-ups with local suppliers and distributors in foreign countries 5.CCL is well known internationally in the instant coffee industry as a processor and supplier to over 30 countries of a wide range of coffees of various grades / Strength qualities.
1.Lot of competition 2.Fluctuation in prices of coffee 3.Being in a capital intensive industry, initial high costs Weakness create issues while expanding in other nations
1.Increase its presence in domestic market especially in South India 2.Create awareness among Indians about their quality Opportunity 3.Increase in global demand for coffee
1.Being an export oriented unit, fluctuations in foreign exchange Threats 2.Domestic players entering international market Competition
1.Bru 2.Nescafe 3.Maxwell House Competitors 4.Tata Coffee
doc_825599200.docx
SWOT ANALYSIS OF CCL PRODUCTS
CCL Products (India) Ltd.
Parent Company
CCL Products (India) Ltd.
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
-
USP
Excellent aroma and flavour ensuring a superior product STP
People preferring Instant coffee mostly in international Segment market
Cafes selling coffee via vending machines, restaurants, Target Group people working in corporate
Positioning
One STOP shop for all instant coffee requirements SWOT Analysis
1.India’s instant coffee king 2.Coffee is prepared from high quality Arabica and Robusta coffee beans 3.They manufacture Soluble Instant Spray Dried Coffee Powder, Spray Dried Agglomerated / Granulated Coffee, Freeze Dried Coffee, as well as Freeze Concentrated Liquid Coffee providing huge variety 4.Has tie-ups with local suppliers and distributors in foreign countries 5.CCL is well known internationally in the instant coffee industry as a processor and supplier to over 30 countries of a wide range of coffees of various grades / Strength qualities.
1.Lot of competition 2.Fluctuation in prices of coffee 3.Being in a capital intensive industry, initial high costs Weakness create issues while expanding in other nations
1.Increase its presence in domestic market especially in South India 2.Create awareness among Indians about their quality Opportunity 3.Increase in global demand for coffee
1.Being an export oriented unit, fluctuations in foreign exchange Threats 2.Domestic players entering international market Competition
1.Bru 2.Nescafe 3.Maxwell House Competitors 4.Tata Coffee
doc_825599200.docx