Description
SWOT ANALYSIS OF CATWALK SHOES
Catwalk Shoes
Parent Company
Catwalk Shoes Worldwide Pvt Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Premium footwear for women STP
Segment
Women looking for wide range of designer footwear
Target Group
Urban upper middle class women
Positioning
India’s true international footwear brand SWOT Analysis
1.The brand has strong brand presence in the Indian markets as a premium women’s footwear brand for nearly two decades. 2. The brand has deep pockets of retailing with its over 100 standalone and shop-in-shop stores across Tier 1 and 2 cities over four zones in India. 3. The company comes out with various theme ad campaigns every year which is a specialty of the brand. 4. The brand has seen growth in its equity in the past few years which is a good sign seeing the current slowdown in the markets. 5.The brand undertakes a well-knit CSR program by working towards providing education to the underprivileged sections of the society as Strength well as providing free medical care.
1.The brand faces the risk of fragmented supply chain which is a Weakness continued risk in India. 2. The brand depends heavily depends on the Western region for its
revenues
1. The brand can start its own online store which has select merchandise on sale. 2. The brand can also look at diversifying its product lines to extend Opportunity its offering
1. With the opening of FDI in single-brand retail several global foreign players are foraying in this segment. 2. The government tax policies on all luxury goods add an extra element of worry. 3. The product differentiation in this segment is very less which is a Threats threat to the brand. Competition
1. Metro 2. Crocks Competitors 3. Ecco
doc_750355585.docx
SWOT ANALYSIS OF CATWALK SHOES
Catwalk Shoes
Parent Company
Catwalk Shoes Worldwide Pvt Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Premium footwear for women STP
Segment
Women looking for wide range of designer footwear
Target Group
Urban upper middle class women
Positioning
India’s true international footwear brand SWOT Analysis
1.The brand has strong brand presence in the Indian markets as a premium women’s footwear brand for nearly two decades. 2. The brand has deep pockets of retailing with its over 100 standalone and shop-in-shop stores across Tier 1 and 2 cities over four zones in India. 3. The company comes out with various theme ad campaigns every year which is a specialty of the brand. 4. The brand has seen growth in its equity in the past few years which is a good sign seeing the current slowdown in the markets. 5.The brand undertakes a well-knit CSR program by working towards providing education to the underprivileged sections of the society as Strength well as providing free medical care.
1.The brand faces the risk of fragmented supply chain which is a Weakness continued risk in India. 2. The brand depends heavily depends on the Western region for its
revenues
1. The brand can start its own online store which has select merchandise on sale. 2. The brand can also look at diversifying its product lines to extend Opportunity its offering
1. With the opening of FDI in single-brand retail several global foreign players are foraying in this segment. 2. The government tax policies on all luxury goods add an extra element of worry. 3. The product differentiation in this segment is very less which is a Threats threat to the brand. Competition
1. Metro 2. Crocks Competitors 3. Ecco
doc_750355585.docx