Description
SWOT ANALYSIS OF CATERPILLAR
Caterpillar
Parent Company
Caterpillar Inc.
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Earthmoving solutions for today's challenges; 48 Hours Part Service Tagline/ Slogan Anywhere in the world or Caterpillar Pays
They help customers’ needs with their equipment, distribution and product support system, and the continual introduction and updating of products; Its dealers worldwide are renowned for their top-notch USP service
STP
People or Organizations who need loaders, dozers, excavators, scrapers Segment or trucks
People or Organizations who need Equipments with quality, productivity and value to meet their toughest business challenges, and the capacity Target Group to exceed them
Caterpillar stays focused on delivering the quality of work your Positioning reputation depends on
SWOT Analysis
1. Superior Channel network throughout the world 2. Top notch Dealer service, which is the same everywhere 3. Strong portfolio of products to meet every application 4. It acquired three big companies like Bucyrus, EMD, and MWM which are already adding to the company’s top line Strength 5. It has an employee base of over 150,000 employees
1. Europe accounts for nearly a quarter of Cat's total revenues; The current crisis, therefore, remains a concern 2. Falling sales in Africa and Middle East Weakness 3. US Real Estate Housing Market has fallen down
1. Higher construction and mining activity in the emerging markets 2. After the Bucyrus acquisition, Cat has a broader mining product Opportunity range than closest competitor and mining giant Joy Global 3. Future trends such as natural-gas powered vehicles can provide Cat
newer avenues
1. Stiff competition from Joy Global, which is upgrading and setting up new capacities in China 2. High inflation and construction slowdown in U.S. & China remains a challenge 3. Mining operations dependent upon material prices and political Threats stability
Competition
1. Komatsu Ltd. 2. Joy Global Inc. Competitors 3. CNH Global N.V.
doc_790694713.docx
SWOT ANALYSIS OF CATERPILLAR
Caterpillar
Parent Company
Caterpillar Inc.
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Earthmoving solutions for today's challenges; 48 Hours Part Service Tagline/ Slogan Anywhere in the world or Caterpillar Pays
They help customers’ needs with their equipment, distribution and product support system, and the continual introduction and updating of products; Its dealers worldwide are renowned for their top-notch USP service
STP
People or Organizations who need loaders, dozers, excavators, scrapers Segment or trucks
People or Organizations who need Equipments with quality, productivity and value to meet their toughest business challenges, and the capacity Target Group to exceed them
Caterpillar stays focused on delivering the quality of work your Positioning reputation depends on
SWOT Analysis
1. Superior Channel network throughout the world 2. Top notch Dealer service, which is the same everywhere 3. Strong portfolio of products to meet every application 4. It acquired three big companies like Bucyrus, EMD, and MWM which are already adding to the company’s top line Strength 5. It has an employee base of over 150,000 employees
1. Europe accounts for nearly a quarter of Cat's total revenues; The current crisis, therefore, remains a concern 2. Falling sales in Africa and Middle East Weakness 3. US Real Estate Housing Market has fallen down
1. Higher construction and mining activity in the emerging markets 2. After the Bucyrus acquisition, Cat has a broader mining product Opportunity range than closest competitor and mining giant Joy Global 3. Future trends such as natural-gas powered vehicles can provide Cat
newer avenues
1. Stiff competition from Joy Global, which is upgrading and setting up new capacities in China 2. High inflation and construction slowdown in U.S. & China remains a challenge 3. Mining operations dependent upon material prices and political Threats stability
Competition
1. Komatsu Ltd. 2. Joy Global Inc. Competitors 3. CNH Global N.V.
doc_790694713.docx