Description
SWOT ANALYSIS OF CATCH SPRING SOFT DRINK
Catch Spring Soft Drinks
Parent Company
DS Group
Category
Soft Drinks
Sector
Food and Beverages
Tagline/ Slogan
Catch Cola
Purity and freshness of Himalayan spring water with taste of the USP drink; combines excellence with originality STP
Segment
For all people preferring soft drinks
Target Group
All age groups from lower, middle and upper class
Positioning
Premium quality product at affordable prices SWOT Analysis
1.Existing chain of cold chain used to sell Catch spring natural water 2.Excellent network of pan-waalas who sell DS Group tobacco and non-tobacco products 3. Catch is a brand known for its quality Strength 4. Available in three flavors-Cola, Orange and Lemon
1.Limited brand recognition via online and offline mediumscompared to top cola brands Weakness 2.Due to presence of lot of competitors, limited market share
1.Pan-waala network exist in rural areas as well and hence can be used effectively to sell soft drinks Opportunity 2.Leverage the brand equity of brand –‘Catch’
1. Health conscious people don’t prefer soft drinks Threats 2.Substitues like fruit juices Competition
1.Cocacola 2.Pepsi 3.Miranda Competitors 4.Pepsi
doc_324979795.docx
SWOT ANALYSIS OF CATCH SPRING SOFT DRINK
Catch Spring Soft Drinks
Parent Company
DS Group
Category
Soft Drinks
Sector
Food and Beverages
Tagline/ Slogan
Catch Cola
Purity and freshness of Himalayan spring water with taste of the USP drink; combines excellence with originality STP
Segment
For all people preferring soft drinks
Target Group
All age groups from lower, middle and upper class
Positioning
Premium quality product at affordable prices SWOT Analysis
1.Existing chain of cold chain used to sell Catch spring natural water 2.Excellent network of pan-waalas who sell DS Group tobacco and non-tobacco products 3. Catch is a brand known for its quality Strength 4. Available in three flavors-Cola, Orange and Lemon
1.Limited brand recognition via online and offline mediumscompared to top cola brands Weakness 2.Due to presence of lot of competitors, limited market share
1.Pan-waala network exist in rural areas as well and hence can be used effectively to sell soft drinks Opportunity 2.Leverage the brand equity of brand –‘Catch’
1. Health conscious people don’t prefer soft drinks Threats 2.Substitues like fruit juices Competition
1.Cocacola 2.Pepsi 3.Miranda Competitors 4.Pepsi
doc_324979795.docx