Description
SWOT ANALYSIS OF CATCH SALTS AND SPICES
Catch Salts and Spices
Parent Company
DS Group
Category
Salt, Pepper and Spices
Sector
Food and Beverages
Tagline/ Slogan
Zara Sa
The unique Low Temperature Grinding (LTG) technology that USP prevents the evaporation of volatile and delicate oils from spices STP
Segment
Quality conscious and price conscious Indians
Target Group
Modern Indian Women
Positioning
Premium quality product at affordable prices SWOT Analysis
1.Wide range of products and assortments available inmono cartons / sprinkler packs / pouches that are easy-to-carry and use 2.Needed less for cooking as they don’t contain fillers 3. Low Temperature Grinding (LTG) prevents evaporation of volatile oils and delicate oils from spices 4. Retains original aroma that gives authentic flavor to the food Strength 5. Good availability at most popular retail chains
1. Catch is perceived as an expensive brand due to its past association with Catch spring water Weakness 2. Many similar options available hence brand switching it high
Opportunity
1. Catch is popular in North and Central India. With its cultural specific new products like Sambhar Masala, Fish Masala can establish
itself in other parts of the country 2.Promote Catch at 5-star hotels, top-notch caterers 3.Export Catch Spices
1. Health conscious people preferring less spices Threats 2. Entry of international brands Competition
1.MDH 2.MTR Competitors 3.Everest
doc_528217771.docx
SWOT ANALYSIS OF CATCH SALTS AND SPICES
Catch Salts and Spices
Parent Company
DS Group
Category
Salt, Pepper and Spices
Sector
Food and Beverages
Tagline/ Slogan
Zara Sa
The unique Low Temperature Grinding (LTG) technology that USP prevents the evaporation of volatile and delicate oils from spices STP
Segment
Quality conscious and price conscious Indians
Target Group
Modern Indian Women
Positioning
Premium quality product at affordable prices SWOT Analysis
1.Wide range of products and assortments available inmono cartons / sprinkler packs / pouches that are easy-to-carry and use 2.Needed less for cooking as they don’t contain fillers 3. Low Temperature Grinding (LTG) prevents evaporation of volatile oils and delicate oils from spices 4. Retains original aroma that gives authentic flavor to the food Strength 5. Good availability at most popular retail chains
1. Catch is perceived as an expensive brand due to its past association with Catch spring water Weakness 2. Many similar options available hence brand switching it high
Opportunity
1. Catch is popular in North and Central India. With its cultural specific new products like Sambhar Masala, Fish Masala can establish
itself in other parts of the country 2.Promote Catch at 5-star hotels, top-notch caterers 3.Export Catch Spices
1. Health conscious people preferring less spices Threats 2. Entry of international brands Competition
1.MDH 2.MTR Competitors 3.Everest
doc_528217771.docx