Description
SWOT ANALYSIS OF CATCH NATURAL SPRING WATER
Catch Natural Spring Water
Parent Company
DS Group
Category
Drinking Water
Sector
Foods and Beverages
Tagline/ Slogan
Purity of Himalayan water
Catch Natural Spring Water is the only Indian brand of pure and natural spring water, bottled at the source Himalayas without being USP subjected to any chemical treatment STP
Segment
Upper-middle and upper class Indians
Target Group
Hotels, embassies, clubs and restaurants
Positioning
Positioned in the league of upmarket bottled water SWOT Analysis
1. Catch Natural Spring Water is the only bottled water in India certified to comply with the Food & Drug Administration (US) Code of Federal Regulations by NSF International 2. It comes packed in high quality PET bottles, available in different sizes of 100 ml, 200 ml, 500 ml, 1000ml, 1500 ml and 25 litres 3. Perception as a premium product Strength 4.Product is good for health
1. Expensive as compared to other brands of bottled water 2.Perceived as a product for 5-star institutions Weakness 3.Few sources of water having same quality as Himalaya
1. Enter the household segment Opportunity 2.Penetrate the domestic market
3. Opportunity to grow by more advertising and tieups
1.Threat from other water company competitors Threats 2.Many people don’t buy bottled water Competition
1.Evian 2.Perrier 3. Bisleri 4. Aquafina Competitors 5. Kinley
doc_914130635.docx
SWOT ANALYSIS OF CATCH NATURAL SPRING WATER
Catch Natural Spring Water
Parent Company
DS Group
Category
Drinking Water
Sector
Foods and Beverages
Tagline/ Slogan
Purity of Himalayan water
Catch Natural Spring Water is the only Indian brand of pure and natural spring water, bottled at the source Himalayas without being USP subjected to any chemical treatment STP
Segment
Upper-middle and upper class Indians
Target Group
Hotels, embassies, clubs and restaurants
Positioning
Positioned in the league of upmarket bottled water SWOT Analysis
1. Catch Natural Spring Water is the only bottled water in India certified to comply with the Food & Drug Administration (US) Code of Federal Regulations by NSF International 2. It comes packed in high quality PET bottles, available in different sizes of 100 ml, 200 ml, 500 ml, 1000ml, 1500 ml and 25 litres 3. Perception as a premium product Strength 4.Product is good for health
1. Expensive as compared to other brands of bottled water 2.Perceived as a product for 5-star institutions Weakness 3.Few sources of water having same quality as Himalaya
1. Enter the household segment Opportunity 2.Penetrate the domestic market
3. Opportunity to grow by more advertising and tieups
1.Threat from other water company competitors Threats 2.Many people don’t buy bottled water Competition
1.Evian 2.Perrier 3. Bisleri 4. Aquafina Competitors 5. Kinley
doc_914130635.docx