Description
SWOT ANALYSIS OF CASIO
Casio
Parent Company
Casio
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Technology for life
USP
Advancements in timepiece technology STP
Segment
Middle Income men and women
Target Group
Urban Upper middle class Youth
Positioning
Watches that are technologically advanced SWOT Analysis
1. CasiosG-Shock, Baby-G, Edifice and Pathfinder as sub-brands are targeted for different groups and marketed accordingly. Thus, targeting for each sub group is clear and focussed. 2. Casio is been positioned as being technology advanced. Casio designedworld’s first LCD watch having a full auto calendar. This, with many other innovations are synonymous with the brand image 3. Casio has sponsored events in the area of sports that can prove beneficial to the brand image 4. Considered value for money and excellent quality 5. Casio brand is protected with 1,986 registered trademarks in 187 Strength countries around the world
1. Perceived more as a watch brand than as an electronics brand Weakness 2. Design of the watches more often than not is visually too simple
1. Tie-up with fashion houses and sponsoring events Opportunity 2. More innovative designs and styles to attract the youth
1. Facing threat of counterfeit Casio products 2. Competition in watches with the ‘sport look’ in the market is Threats heavily populated and can prove to be a threat Competition
1. Hublot 2. Timex Competitors 3. Citizen
doc_615201509.docx
SWOT ANALYSIS OF CASIO
Casio
Parent Company
Casio
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Technology for life
USP
Advancements in timepiece technology STP
Segment
Middle Income men and women
Target Group
Urban Upper middle class Youth
Positioning
Watches that are technologically advanced SWOT Analysis
1. CasiosG-Shock, Baby-G, Edifice and Pathfinder as sub-brands are targeted for different groups and marketed accordingly. Thus, targeting for each sub group is clear and focussed. 2. Casio is been positioned as being technology advanced. Casio designedworld’s first LCD watch having a full auto calendar. This, with many other innovations are synonymous with the brand image 3. Casio has sponsored events in the area of sports that can prove beneficial to the brand image 4. Considered value for money and excellent quality 5. Casio brand is protected with 1,986 registered trademarks in 187 Strength countries around the world
1. Perceived more as a watch brand than as an electronics brand Weakness 2. Design of the watches more often than not is visually too simple
1. Tie-up with fashion houses and sponsoring events Opportunity 2. More innovative designs and styles to attract the youth
1. Facing threat of counterfeit Casio products 2. Competition in watches with the ‘sport look’ in the market is Threats heavily populated and can prove to be a threat Competition
1. Hublot 2. Timex Competitors 3. Citizen
doc_615201509.docx