Description
SWOT ANALYSIS OF CASCADE
Cascade
Parent Company
SABMiller
Category
Beverages
Sector
Foods and beverages
Tagline/ Slogan
Brew by Feel
USP
One of the Oldest brewery STP
Segment
Party goers, college students seeking a beverage
Target Group
Urban upper middle class young individuals
Positioning
High quality premium beer SWOT Analysis
1. One of the oldest brewery in Australia 2. It has its own malting and producing malt 3. One of the most popular and highest selling light beer in Australia Strength 4. High quality beverage with good availability
1. The brand hasn't been able to establish itself in the global markets 2. Competition means the brand has lesser market share than global Weakness leaders
1. Covering very large segment with many type of beer 2. growing in home consumption of beer Opportunity 3.growing market for spirit and wine
1. Increasing competition because imported brands. Threats 2. Focus of people shifting towards wellbeing
3. Media attention on responsible drinking Competition
1. Carlton 2. Carlsberg 3. Hahn Competitors 4. Heineken
doc_709513104.docx
SWOT ANALYSIS OF CASCADE
Cascade
Parent Company
SABMiller
Category
Beverages
Sector
Foods and beverages
Tagline/ Slogan
Brew by Feel
USP
One of the Oldest brewery STP
Segment
Party goers, college students seeking a beverage
Target Group
Urban upper middle class young individuals
Positioning
High quality premium beer SWOT Analysis
1. One of the oldest brewery in Australia 2. It has its own malting and producing malt 3. One of the most popular and highest selling light beer in Australia Strength 4. High quality beverage with good availability
1. The brand hasn't been able to establish itself in the global markets 2. Competition means the brand has lesser market share than global Weakness leaders
1. Covering very large segment with many type of beer 2. growing in home consumption of beer Opportunity 3.growing market for spirit and wine
1. Increasing competition because imported brands. Threats 2. Focus of people shifting towards wellbeing
3. Media attention on responsible drinking Competition
1. Carlton 2. Carlsberg 3. Hahn Competitors 4. Heineken
doc_709513104.docx