Description
SWOT ANALYSIS OF CARTIER
Cartier
Parent Company
Richemont
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The art of being unique
USP
Ornate watches adorned with precious stones STP
Segment
High Income group looking for premium watches
Target Group
Men and Women in the High income group
Positioning
Luxury watches adorned by precious stones SWOT Analysis
1. The brand has an image as a luxury brand and popular global premium product 2. Known predominantly as a jeweller, Cartier has an excellent reputation for beautiful and unique watches 3. High brand loyalty in the premium segment 4. Good advertising and brand presence through print ads and TVCs 5. Exclusive outlets in premium hotels and resorts across the world Strength 6. Also has offerings like watches, perfumes and prestige accessories
1.Cartier is known for also its exquisite jewellery is not just a watchmaker, its competing brands on the other hand are Weakness predominantly watch brands
1.Lack of suitable destinations for retail in luxury market is an Opportunity opportunity for the brand to establish itself
2. High growth in the luxury watches segment seen in emerging economies
1. Consumers display the double aspect of a strong luxury culture and a strong sensitivity to prices. Threats 2. High switching costs for the wealthy Competition
1.Omega 2.Longines Competitors 3. Tag Heuer
doc_273543295.docx
SWOT ANALYSIS OF CARTIER
Cartier
Parent Company
Richemont
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The art of being unique
USP
Ornate watches adorned with precious stones STP
Segment
High Income group looking for premium watches
Target Group
Men and Women in the High income group
Positioning
Luxury watches adorned by precious stones SWOT Analysis
1. The brand has an image as a luxury brand and popular global premium product 2. Known predominantly as a jeweller, Cartier has an excellent reputation for beautiful and unique watches 3. High brand loyalty in the premium segment 4. Good advertising and brand presence through print ads and TVCs 5. Exclusive outlets in premium hotels and resorts across the world Strength 6. Also has offerings like watches, perfumes and prestige accessories
1.Cartier is known for also its exquisite jewellery is not just a watchmaker, its competing brands on the other hand are Weakness predominantly watch brands
1.Lack of suitable destinations for retail in luxury market is an Opportunity opportunity for the brand to establish itself
2. High growth in the luxury watches segment seen in emerging economies
1. Consumers display the double aspect of a strong luxury culture and a strong sensitivity to prices. Threats 2. High switching costs for the wealthy Competition
1.Omega 2.Longines Competitors 3. Tag Heuer
doc_273543295.docx