Description
SWOT ANALYSIS OF CARREFOUR
Carrefour
Parent Company
Carrefour group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
“Pozytywnie ka?dego dnia" (Positively every day)
USP
Value for money STP
Segment
Price sensitive and low incomegroup
Target Group
Upper middle class , lower middle class and home-maker
Positioning
Choice and quality for everyone SWOT Analysis
Strength
1. One of the largest hypermarket chain in the world 2. Large supermarket, hypermarket and department store under one roof 3. Own Private Label brands 4. Strong presence in International market 5. Hard discounts given on products 6. High Quality maintenance 7. The Carrefour group currently has over 9,500 stores
Weakness
1. Limited global penetration compared to international retail brands 2. Allegations of false advertising affected image
Opportunity
1.Good brand image so could leverage on that
2. Increasing accessibility of stores by improving distribution channels 3. Global tie-ups and international presence
Threats
1.Increasing competition in France and globally from rival 2.Weak Infrastructure accommodating supermarket, hypermarket and department store Competition
Competitors
1.Cassino Guichard - Perrachon SA 2. Group Auchan S.A. 3. CentresDistributeurs E. Leclerc 4. Systeme U. 5. PPR S.A.
doc_742694316.docx
SWOT ANALYSIS OF CARREFOUR
Carrefour
Parent Company
Carrefour group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
“Pozytywnie ka?dego dnia" (Positively every day)
USP
Value for money STP
Segment
Price sensitive and low incomegroup
Target Group
Upper middle class , lower middle class and home-maker
Positioning
Choice and quality for everyone SWOT Analysis
Strength
1. One of the largest hypermarket chain in the world 2. Large supermarket, hypermarket and department store under one roof 3. Own Private Label brands 4. Strong presence in International market 5. Hard discounts given on products 6. High Quality maintenance 7. The Carrefour group currently has over 9,500 stores
Weakness
1. Limited global penetration compared to international retail brands 2. Allegations of false advertising affected image
Opportunity
1.Good brand image so could leverage on that
2. Increasing accessibility of stores by improving distribution channels 3. Global tie-ups and international presence
Threats
1.Increasing competition in France and globally from rival 2.Weak Infrastructure accommodating supermarket, hypermarket and department store Competition
Competitors
1.Cassino Guichard - Perrachon SA 2. Group Auchan S.A. 3. CentresDistributeurs E. Leclerc 4. Systeme U. 5. PPR S.A.
doc_742694316.docx