Description
SWOT ANALYSIS OF CARNIVALS HOTEL INDIA
Carnival Hotels India
Parent Company
Carnival Hotels
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
A Hotel Management and Marketing Company
USP
Luxurious destinations that do not cut a hole in the pocket STP
Segment
People who are looking for luxurious hotels and have a limited budget
Target Group
Families and couples belonging to a medium socio-economic class
Hotels one stays at during a travel should add to the experience, not Positioning the cost SWOT Analysis
1. Good relationship with others in the travel fraternity 2. Efficient sales team across Tier I and II cities 3. Affiliation with a number of standalone and non-chain hotels Strength 4. People are looking for high quality yet cheaper vacation options
1. Affiliation in Rajasthan and Coorg only Weakness 2. Low awareness amongst customers compared to other hotel chains
1.Deals offered can be designed keeping wedding season, festivals, etc in mind 2. Destination weddings are the new trend 3. Incredible India campaign and other marketing strategies for Opportunity spreading awareness
1. A lot of people are renting out their vacation homes to travelers for added income. Threats 2.Strong competitors Competition
1.Tuli Hotels and Resorts 2.Tunga Hotels 3.Welcom Heritage Hotels Competitors 4.Tulip Star Hotels
doc_838962049.docx
SWOT ANALYSIS OF CARNIVALS HOTEL INDIA
Carnival Hotels India
Parent Company
Carnival Hotels
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
A Hotel Management and Marketing Company
USP
Luxurious destinations that do not cut a hole in the pocket STP
Segment
People who are looking for luxurious hotels and have a limited budget
Target Group
Families and couples belonging to a medium socio-economic class
Hotels one stays at during a travel should add to the experience, not Positioning the cost SWOT Analysis
1. Good relationship with others in the travel fraternity 2. Efficient sales team across Tier I and II cities 3. Affiliation with a number of standalone and non-chain hotels Strength 4. People are looking for high quality yet cheaper vacation options
1. Affiliation in Rajasthan and Coorg only Weakness 2. Low awareness amongst customers compared to other hotel chains
1.Deals offered can be designed keeping wedding season, festivals, etc in mind 2. Destination weddings are the new trend 3. Incredible India campaign and other marketing strategies for Opportunity spreading awareness
1. A lot of people are renting out their vacation homes to travelers for added income. Threats 2.Strong competitors Competition
1.Tuli Hotels and Resorts 2.Tunga Hotels 3.Welcom Heritage Hotels Competitors 4.Tulip Star Hotels
doc_838962049.docx