Description
SWOT ANALYSIS OF CARMAX
Carmax
Parent Company
Circuit city
Category
New and used-car retailer
Sector
Automobile (Lifestyle and Retail)
Tagline/ Slogan
The way car buying should be.
USP
Offer one roof solution for buying of new and used cars STP
Segment
People of United States
Target Group
People looking for buying of new/used cars
Positioning
The auto superstore SWOT Analysis
1. Fortune 500 company 2. Company outlets are present in more than 110 locations and 650 retail stores across globe 3. Largest used-car retailer of United States Strength 4. Company has manufacturer franchises with Ford, BMW and Volvo
1. Inventory holding is large 2. Size of store is very large (approximately 59,000 square feet) which add in an operational cost. Weakness 3. World wise presence is very less
1. Ever increasing demand for second hand cars 2. Export opportunity to developing country Opportunity 3. Participation in various auto expos and displaying auto design
1. Increase in crude oil prices may slowdown the growth of industry 2. Online consultancy is available for purchase of cars 3. Increasing raw material prices which increase the cost of car and in Threats turn inventory holding Competition
1. AutoNation 2. EBay Competitors 3. Edmunds
doc_623970728.docx
SWOT ANALYSIS OF CARMAX
Carmax
Parent Company
Circuit city
Category
New and used-car retailer
Sector
Automobile (Lifestyle and Retail)
Tagline/ Slogan
The way car buying should be.
USP
Offer one roof solution for buying of new and used cars STP
Segment
People of United States
Target Group
People looking for buying of new/used cars
Positioning
The auto superstore SWOT Analysis
1. Fortune 500 company 2. Company outlets are present in more than 110 locations and 650 retail stores across globe 3. Largest used-car retailer of United States Strength 4. Company has manufacturer franchises with Ford, BMW and Volvo
1. Inventory holding is large 2. Size of store is very large (approximately 59,000 square feet) which add in an operational cost. Weakness 3. World wise presence is very less
1. Ever increasing demand for second hand cars 2. Export opportunity to developing country Opportunity 3. Participation in various auto expos and displaying auto design
1. Increase in crude oil prices may slowdown the growth of industry 2. Online consultancy is available for purchase of cars 3. Increasing raw material prices which increase the cost of car and in Threats turn inventory holding Competition
1. AutoNation 2. EBay Competitors 3. Edmunds
doc_623970728.docx