Description
SWOT ANALYSIS OF CARLSBERG
Carlsberg
Parent Company
Carlsberg Group
Category
Beverages
Sector
Foods and Beverages
That calls for a Carlsberg; Probably the best beer in the world; Worth Tagline/ Slogan waiting for
One of the world’s leading brands with a rich experience of over 100 USP years STP
Segment
Sports loving youth
Target Group
Party beer for young working professionals
Positioning
Affordable, Sophisticated and Enjoyable good-time beer, SWOT Analysis
1. Strong customer and brand loyalty 2. Unique packaging that customer could recall 3. Very Differentiated brand. Brands in over 140 countries. 4. Global brand/pioneer of international strategy. Has made acquisitions with national breweries. 5. Global presence of the brand 6. Excellent advertising and branding through sponsorships of popular Strength events and sports teams also
1. Less innovation in the recent years might become a concern 2. Penetration in the market is low especially in the emerging Weakness economies
1. Low calorie beer. Society is pushing for “healthy” beers. 2. Spending power for such premium products amongst the consumer is increasing Opportunity 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors 2. Stricter laws for Drunk-driving cases Threats 3. Misuse of brand name can be a threat Competition
1.Budweiser 2.Kingfisher Ultra 3.Corona Competitors 4. Heineken
doc_901684917.docx
SWOT ANALYSIS OF CARLSBERG
Carlsberg
Parent Company
Carlsberg Group
Category
Beverages
Sector
Foods and Beverages
That calls for a Carlsberg; Probably the best beer in the world; Worth Tagline/ Slogan waiting for
One of the world’s leading brands with a rich experience of over 100 USP years STP
Segment
Sports loving youth
Target Group
Party beer for young working professionals
Positioning
Affordable, Sophisticated and Enjoyable good-time beer, SWOT Analysis
1. Strong customer and brand loyalty 2. Unique packaging that customer could recall 3. Very Differentiated brand. Brands in over 140 countries. 4. Global brand/pioneer of international strategy. Has made acquisitions with national breweries. 5. Global presence of the brand 6. Excellent advertising and branding through sponsorships of popular Strength events and sports teams also
1. Less innovation in the recent years might become a concern 2. Penetration in the market is low especially in the emerging Weakness economies
1. Low calorie beer. Society is pushing for “healthy” beers. 2. Spending power for such premium products amongst the consumer is increasing Opportunity 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors 2. Stricter laws for Drunk-driving cases Threats 3. Misuse of brand name can be a threat Competition
1.Budweiser 2.Kingfisher Ultra 3.Corona Competitors 4. Heineken
doc_901684917.docx