Description
SWOT ANALYSIS OF CARGILL
Cargill, Incorporated
Parent Company
Cargill, Incorporated
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Nourishing Ideas. Nourishing people.
A global manufacturer, trader and distributor of food ingredients, USP agricultural products & services, livestock feed, etc. STP
Manufacturers who need superior quality ingredients, services or Segment expertise
Foods & beverages manufacturers, animal feed producers, Target Group agricultural commodities producer, etc.
Positioning
A world class, superior quality food processing and services company
SWOT Analysis
1.High brand equity 2. Has centuries of experience in the industry 3. Global presence in around 66 countries 4. An employee strength of around 142,000 people 5.Presence in 5 major segments- Agriculture Services, Food Ingredients, Origination and Processing, Risk Management and Financial and Industrial 6.Financial independence and muscle power 7. Numerous brands on offer like Sweekar, Zerose, Gemini, Rath, Nature Fresh, etc. Strength 8. Customer base of world class companies around the world
9.Technolgical advancement and expertise in different fields 10.Numerous CSR activities to give back to the stakeholders 11.America’s largest private sector company 12.Stong R&Dand operations
1.Negatively publicized on many occasions overallegations of environmental issues, contamination, human rights violation, etc. Weakness 2. Presence of many options means high brand switching
1.Increase global penetration and tap rural opportunities 2.Acquire other companies 3.Try to expand in the untapped markets Opportunity 4.Market itself aggressively
1.Fluctuations in the cost of raw materials 2.Global economic instability Threats 3.Competition in all segments of operation Competition
1.Archer Daniels Midland Company (ADM) 2.Ag Processing Inc. 3.Kerry Group 4.Tate & Lyle Competitors 5.Ingredion
doc_118328695.docx
SWOT ANALYSIS OF CARGILL
Cargill, Incorporated
Parent Company
Cargill, Incorporated
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Nourishing Ideas. Nourishing people.
A global manufacturer, trader and distributor of food ingredients, USP agricultural products & services, livestock feed, etc. STP
Manufacturers who need superior quality ingredients, services or Segment expertise
Foods & beverages manufacturers, animal feed producers, Target Group agricultural commodities producer, etc.
Positioning
A world class, superior quality food processing and services company
SWOT Analysis
1.High brand equity 2. Has centuries of experience in the industry 3. Global presence in around 66 countries 4. An employee strength of around 142,000 people 5.Presence in 5 major segments- Agriculture Services, Food Ingredients, Origination and Processing, Risk Management and Financial and Industrial 6.Financial independence and muscle power 7. Numerous brands on offer like Sweekar, Zerose, Gemini, Rath, Nature Fresh, etc. Strength 8. Customer base of world class companies around the world
9.Technolgical advancement and expertise in different fields 10.Numerous CSR activities to give back to the stakeholders 11.America’s largest private sector company 12.Stong R&Dand operations
1.Negatively publicized on many occasions overallegations of environmental issues, contamination, human rights violation, etc. Weakness 2. Presence of many options means high brand switching
1.Increase global penetration and tap rural opportunities 2.Acquire other companies 3.Try to expand in the untapped markets Opportunity 4.Market itself aggressively
1.Fluctuations in the cost of raw materials 2.Global economic instability Threats 3.Competition in all segments of operation Competition
1.Archer Daniels Midland Company (ADM) 2.Ag Processing Inc. 3.Kerry Group 4.Tate & Lyle Competitors 5.Ingredion
doc_118328695.docx