Description
SWOT ANALYSIS OF CAREFREE
Carefree
Parent Company
Johnson and Johnson
Category
Personal Care brands - Women's Health
Sector
FMCG
So thin and absorbent, you'll forget you're wearing a liner; Tagline/ Slogan Wonderfully forgettable
USP
Thin panty liners to support modern dresses. STP
Segment
Women health care segment
Target Group
Young urban women
Care free super dry panty liner give you extra protection so you feel Positioning clear and fresh everyday SWOT Analysis
1. J&J product bought an innovative product in form of panty liner. 2. Trusted brand and good brand value 3. Holds a good market share 4. Good availability through multi-retail stores and kiranas Strength 5. Good brand visibility through TVCs and print ads
1. Limited market presence in the rural areas Weakness 2. Less range of products as compared to sanitary napkins.
1. Explore untapped rural market 2. Tie-ups with NGOs, institutions etc serving women Opportunity 3. Can come up with innovative products
1. Girls not aware about panty liners and using cloth 2.Substitutes Threats 3. International brands making their presence felt in the market Competition
1.Whisper 2.Stayfree Competitors 3.Natracare
doc_893303601.docx
SWOT ANALYSIS OF CAREFREE
Carefree
Parent Company
Johnson and Johnson
Category
Personal Care brands - Women's Health
Sector
FMCG
So thin and absorbent, you'll forget you're wearing a liner; Tagline/ Slogan Wonderfully forgettable
USP
Thin panty liners to support modern dresses. STP
Segment
Women health care segment
Target Group
Young urban women
Care free super dry panty liner give you extra protection so you feel Positioning clear and fresh everyday SWOT Analysis
1. J&J product bought an innovative product in form of panty liner. 2. Trusted brand and good brand value 3. Holds a good market share 4. Good availability through multi-retail stores and kiranas Strength 5. Good brand visibility through TVCs and print ads
1. Limited market presence in the rural areas Weakness 2. Less range of products as compared to sanitary napkins.
1. Explore untapped rural market 2. Tie-ups with NGOs, institutions etc serving women Opportunity 3. Can come up with innovative products
1. Girls not aware about panty liners and using cloth 2.Substitutes Threats 3. International brands making their presence felt in the market Competition
1.Whisper 2.Stayfree Competitors 3.Natracare
doc_893303601.docx