Description
SWOT ANALYSIS OF CARDINAL LAGER
Cardinal Lager
Parent Company
Carlsberg Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
-
Carefully selected ingredients and two centuries of brewing know-how are behind the quality and the agreeable fresh taste of this classic USP lager beer STP
Segment
Business / Working youth professionals
Target Group
Middle aged men/Mid income group
Positioning
Light Hoppy beer with a simple taste SWOT Analysis
1. Global presence of the mother brand 2. Good crisp mouths feel with a nice stoutness that is traditionally not in a pils. 3. Has made acquisitions with national breweries Strength 4. Good availability and distribution of the brand
1. Less innovation in the recent years. 2. Penetration in the market globally is low compared to market Weakness leaders
1. Asia- Beer-drinking population increasing dramatically 2. Spending power for such premium products amongst the consumer Opportunity is increasing
3. More advertising and brand visibility
1. Comparatively low prices of competitors Threats 2. Stricter laws for Drunk-driving cases. Competition
1.Budweiser 2.Kingfisher Ultra 3.Corona Competitors 4. Heineken
doc_202024097.docx
SWOT ANALYSIS OF CARDINAL LAGER
Cardinal Lager
Parent Company
Carlsberg Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
-
Carefully selected ingredients and two centuries of brewing know-how are behind the quality and the agreeable fresh taste of this classic USP lager beer STP
Segment
Business / Working youth professionals
Target Group
Middle aged men/Mid income group
Positioning
Light Hoppy beer with a simple taste SWOT Analysis
1. Global presence of the mother brand 2. Good crisp mouths feel with a nice stoutness that is traditionally not in a pils. 3. Has made acquisitions with national breweries Strength 4. Good availability and distribution of the brand
1. Less innovation in the recent years. 2. Penetration in the market globally is low compared to market Weakness leaders
1. Asia- Beer-drinking population increasing dramatically 2. Spending power for such premium products amongst the consumer Opportunity is increasing
3. More advertising and brand visibility
1. Comparatively low prices of competitors Threats 2. Stricter laws for Drunk-driving cases. Competition
1.Budweiser 2.Kingfisher Ultra 3.Corona Competitors 4. Heineken
doc_202024097.docx