Description
SWOT ANALYSIS OF CARDILLAC
Cadillac Parent Company Category Sector Tagline/ Slogan USP General Motors Luxury Automobile How icon become icons. (Escalade) The traditional Luxury Value associated with it STP Segment Upper Class People who want a true American Luxury Car Upper Class with high income & who prefer American Cars over German Cars True American Luxury Car SWOT Analysis 1. Cadillac introduced technological advances, including full electrical systems, the clashless manual transmission and the steel roof. 2. It has a strong brand presence across the globe for its SUVs & also the Luxury Sedans 3. It’s being liked by a lot of American Sports people & artists, which has increased the brand recall & has publicized the brand 4. Cadillac is the first American car to win the prestigious Dewar Trophy from the Royal Automobile Club of England 5. Strong brand presence and good brand recall Strength 6. Presence in nearly 40 countries 1. Still hasn't established itself globally like a few other luxury automobiles 2. Cash Crunch situation of the parent company
Target Group Positioning
Weakness
3. Diminishing Dealer network is a concern 1. It can reach new geographic regions esp. since General Motors is present in many regions 2. Rising demands for Hybrid & Electric Cars, in which General Motors as groups has a lot of potential 3.Yet to entered the growing market of India where even through the Slow Down in Economy there is demand growing 1.Competition making their marks in the markets where Cadillac may see opportunity 2. The parent company if gets into financial trouble may sell it off, the new acquirer, if fails to understand the brand may lead to its demise Competition 1. Lexus 2. Acura 3. Mercedes 4. BMW Competitors 5. Audi
Opportunity
Threats
doc_768976408.docx
SWOT ANALYSIS OF CARDILLAC
Cadillac Parent Company Category Sector Tagline/ Slogan USP General Motors Luxury Automobile How icon become icons. (Escalade) The traditional Luxury Value associated with it STP Segment Upper Class People who want a true American Luxury Car Upper Class with high income & who prefer American Cars over German Cars True American Luxury Car SWOT Analysis 1. Cadillac introduced technological advances, including full electrical systems, the clashless manual transmission and the steel roof. 2. It has a strong brand presence across the globe for its SUVs & also the Luxury Sedans 3. It’s being liked by a lot of American Sports people & artists, which has increased the brand recall & has publicized the brand 4. Cadillac is the first American car to win the prestigious Dewar Trophy from the Royal Automobile Club of England 5. Strong brand presence and good brand recall Strength 6. Presence in nearly 40 countries 1. Still hasn't established itself globally like a few other luxury automobiles 2. Cash Crunch situation of the parent company
Target Group Positioning
Weakness
3. Diminishing Dealer network is a concern 1. It can reach new geographic regions esp. since General Motors is present in many regions 2. Rising demands for Hybrid & Electric Cars, in which General Motors as groups has a lot of potential 3.Yet to entered the growing market of India where even through the Slow Down in Economy there is demand growing 1.Competition making their marks in the markets where Cadillac may see opportunity 2. The parent company if gets into financial trouble may sell it off, the new acquirer, if fails to understand the brand may lead to its demise Competition 1. Lexus 2. Acura 3. Mercedes 4. BMW Competitors 5. Audi
Opportunity
Threats
doc_768976408.docx