Description
SWOT ANALYSIS OF CARAMILK
Caramilk
Parent Company
Lotte India Corporation Ltd.
Category
Confectionery
Sector
Food and Beverages
Tagline/ Slogan
Rich taste of real milk
USP
Gives the taste of milk in a chocolate STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
Rich Taste of milk in a chocolate SWOT Analysis
1.High quality inexpensive product 2. Colourful packaging to give them an enticing look. 3. Known for its rich caramel taste 4. Good quality at a low price Strength 5. Strong distribution due to strong parent company
1.Reach and distribution not extensive. Weakness 2.Not many flavours are available.
1.Opportunity in terms of launching Sugar free variant 2. Innovation within the brand. Opportunity 3. Opportunities in terms of untapped rural markets.
Threats
1. Threat from other branded chocolate manufacturers
2.Sweets as substitutes Competition
1.Local candies 2.Alpenliebe Competitors 3.Parle melody
doc_284890517.docx
SWOT ANALYSIS OF CARAMILK
Caramilk
Parent Company
Lotte India Corporation Ltd.
Category
Confectionery
Sector
Food and Beverages
Tagline/ Slogan
Rich taste of real milk
USP
Gives the taste of milk in a chocolate STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
Rich Taste of milk in a chocolate SWOT Analysis
1.High quality inexpensive product 2. Colourful packaging to give them an enticing look. 3. Known for its rich caramel taste 4. Good quality at a low price Strength 5. Strong distribution due to strong parent company
1.Reach and distribution not extensive. Weakness 2.Not many flavours are available.
1.Opportunity in terms of launching Sugar free variant 2. Innovation within the brand. Opportunity 3. Opportunities in terms of untapped rural markets.
Threats
1. Threat from other branded chocolate manufacturers
2.Sweets as substitutes Competition
1.Local candies 2.Alpenliebe Competitors 3.Parle melody
doc_284890517.docx