Description
SWOT ANALYSIS OF CARAMILK

Caramilk

Parent Company

Lotte India Corporation Ltd.

Category

Confectionery

Sector

Food and Beverages

Tagline/ Slogan

Rich taste of real milk

USP

Gives the taste of milk in a chocolate STP

People looking to have a chocolate which is high in quality and Segment moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Rich Taste of milk in a chocolate SWOT Analysis

1.High quality inexpensive product 2. Colourful packaging to give them an enticing look. 3. Known for its rich caramel taste 4. Good quality at a low price Strength 5. Strong distribution due to strong parent company

1.Reach and distribution not extensive. Weakness 2.Not many flavours are available.

1.Opportunity in terms of launching Sugar free variant 2. Innovation within the brand. Opportunity 3. Opportunities in terms of untapped rural markets.

Threats

1. Threat from other branded chocolate manufacturers

2.Sweets as substitutes Competition

1.Local candies 2.Alpenliebe Competitors 3.Parle melody



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