Description
SWOT ANALYSIS OF CAPITALAND
CapitaLand
Parent Company
CapitaLand
Homes, offices, shopping malls, serviced residences and mixed Category developments
Sector
Real Estate
Tagline/ Slogan
Building for People to Build People
USP
Quality and architectural excellence
STP
Segment
Mainly Asia Pacific and European region
Target Group
Corporate, high income level groups
Positioning
Socially sensitive, quality oriented
SWOT Analysis
1. One of Asia’s largest real estate company 2. Innovative strategies used to retain talent 3. Involvement in development of community as a whole 4. Wide Global presence showcases the diverse operations of the Strength company
1.More focus on Singapore and China business and limited global perspective compared to market leaders Weakness 2.Vulnerable to changes in global markets
1.Increasing property prices in China 2.Exapnsion in European region Opportunity 3.Acquisitions to increase operations
1. Increasing competition, especially in Singapore 2.Volatility in financial markets Threats 3. Economic downturn and fluctuating markets
Competition
Competitors
1.Mitsui Fudosan Co. 2.Cheung Kong Holdings
3.Yeo Hiap Seng Limited
doc_360196199.docx
SWOT ANALYSIS OF CAPITALAND
CapitaLand
Parent Company
CapitaLand
Homes, offices, shopping malls, serviced residences and mixed Category developments
Sector
Real Estate
Tagline/ Slogan
Building for People to Build People
USP
Quality and architectural excellence
STP
Segment
Mainly Asia Pacific and European region
Target Group
Corporate, high income level groups
Positioning
Socially sensitive, quality oriented
SWOT Analysis
1. One of Asia’s largest real estate company 2. Innovative strategies used to retain talent 3. Involvement in development of community as a whole 4. Wide Global presence showcases the diverse operations of the Strength company
1.More focus on Singapore and China business and limited global perspective compared to market leaders Weakness 2.Vulnerable to changes in global markets
1.Increasing property prices in China 2.Exapnsion in European region Opportunity 3.Acquisitions to increase operations
1. Increasing competition, especially in Singapore 2.Volatility in financial markets Threats 3. Economic downturn and fluctuating markets
Competition
Competitors
1.Mitsui Fudosan Co. 2.Cheung Kong Holdings
3.Yeo Hiap Seng Limited
doc_360196199.docx