SWOT ANALYSIS OF CAPITAL SHOPPING CENTRES

Description
SWOT ANALYSIS OF CAPITAL SHOPPING CENTRES

Capital Shopping Centres

Parent Company

Capital Shopping Centres

Category

Focused on shopping centre management and development

Sector

Real estate investment trust

Tagline/ Slogan

-

USP

Prominent player in the real estate market in UK

STP

Segment

Mainly UK real estate

Target Group

Retailers and corporates

Positioning

Passionate to provide perfect shopping experience

SWOT Analysis

1. Strongest property locations across the country 2. Innovative and effective marketing strategies 3.Excellent service, security and facilities Strength 4. Increase in footfall in spite of economic downturn

1.Limited global presence Weakness 2.Current planning legislation limits development of new space

1.Geographic expansion 2.Growing a large asset base during times of downturn Opportunity 3.Establishing partnerships to reduce risk

1.Increase in use of online shopping 2.Risk of retailers collapsing due to uncertainty in economy Threats 3.Increase in tax rates

Competition

1.Hammerson Company 2.Land Securities Group Competitors 3.The British Land Company



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