Description
SWOT ANALYSIS OF CAPITAL MARKET
Capital Market
Parent Company
Capital Market Publications
Category
Magazines
Sector
Media
Tagline/ Slogan
No Slogan could be found
USP
It is India’s oldest finance and investment fortnightly.
STP
Segment
Stock Market enthusiasts
Target Group
Investors in capital market, students of capital market, corporates
Positioning
India’s oldest scientific investment publication
SWOT Analysis
1. It is India’s oldest and largest circulated magazine about stock market investments. 2. The magazine has been in circulation for a formidable 27 years. 3. Sections in the magazine like Capitaline Corner and Stock Watch are very popular among the readers. 4. The magazine is considered authority on stock market investment issues. Strength 5. Popular brand and a good reputation amongst its customer base.
1. The appeal of the magazine is limited to people interested in studying and investing in the capital market. 2. The magazine is sometimes criticized for being too detailed and Weakness tedious for a lay man but then the magazine is highly targeted.
1. The magazine can make tie-ups with corporates and students to increase its subscription. 2. The magazine can make use of the social media and virtual space for its branding to increase its popularity among the youth. 3. The magazine can leverage upon the fact that it does not have any Opportunity strong competitors.
1. Nowadays several TV shows offer the same kind of information, thus affecting brand loyalty. 2. Various websites are coming up for investors which are a cheaper source of information. 3. The circulation of the magazine is linked to the performance of the Threats stock market.
Competition
1. Money Today 2. Dalal Street Competitors 3. Outlook Money
doc_785638544.docx
SWOT ANALYSIS OF CAPITAL MARKET
Capital Market
Parent Company
Capital Market Publications
Category
Magazines
Sector
Media
Tagline/ Slogan
No Slogan could be found
USP
It is India’s oldest finance and investment fortnightly.
STP
Segment
Stock Market enthusiasts
Target Group
Investors in capital market, students of capital market, corporates
Positioning
India’s oldest scientific investment publication
SWOT Analysis
1. It is India’s oldest and largest circulated magazine about stock market investments. 2. The magazine has been in circulation for a formidable 27 years. 3. Sections in the magazine like Capitaline Corner and Stock Watch are very popular among the readers. 4. The magazine is considered authority on stock market investment issues. Strength 5. Popular brand and a good reputation amongst its customer base.
1. The appeal of the magazine is limited to people interested in studying and investing in the capital market. 2. The magazine is sometimes criticized for being too detailed and Weakness tedious for a lay man but then the magazine is highly targeted.
1. The magazine can make tie-ups with corporates and students to increase its subscription. 2. The magazine can make use of the social media and virtual space for its branding to increase its popularity among the youth. 3. The magazine can leverage upon the fact that it does not have any Opportunity strong competitors.
1. Nowadays several TV shows offer the same kind of information, thus affecting brand loyalty. 2. Various websites are coming up for investors which are a cheaper source of information. 3. The circulation of the magazine is linked to the performance of the Threats stock market.
Competition
1. Money Today 2. Dalal Street Competitors 3. Outlook Money
doc_785638544.docx