Description
SWOT ANALYSIS OF CANADIAN TIRE
Canadian Tire
Parent Company
Canadian Tire Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Bring it On
USP
Everything can get here STP
Segment
Price sensitive group
Target Group
Upper middle class and lower middle class
Positioning
Quality at lower prices SWOT Analysis
Strength
1. Presence in different categories like online,automotive,financial services 2. Canada's largest retailer 3. High accessibility of stores by consumers 4. The world's first hard goods retailer to begin selling gasoline at their stores as a means of driving customer traffic. 5. Attractive promotional offers 6. High presence in domestic market
Weakness
1. Not known globally compared to some other brands 2.Market share is limited due to competitive segment
Opportunity
1. To expand globally into other countries other than Canada 2.It has large brand awareness so could leverage on it
Threats
1.Competitors global presence 2.Consumers are not habituated of buying different categories like automotive and gifts under one roof 3.Low priced brand perceived to be of low quality in Indian consumer minds Competition
Competitors
1.Empire (Sobeys) 2.Metro 3. Loblaw Companies ltd. 4. Alimentation Cauche -Tard Inc. 5.Shoppers Drug Mart Corp.
doc_218968725.docx
SWOT ANALYSIS OF CANADIAN TIRE
Canadian Tire
Parent Company
Canadian Tire Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Bring it On
USP
Everything can get here STP
Segment
Price sensitive group
Target Group
Upper middle class and lower middle class
Positioning
Quality at lower prices SWOT Analysis
Strength
1. Presence in different categories like online,automotive,financial services 2. Canada's largest retailer 3. High accessibility of stores by consumers 4. The world's first hard goods retailer to begin selling gasoline at their stores as a means of driving customer traffic. 5. Attractive promotional offers 6. High presence in domestic market
Weakness
1. Not known globally compared to some other brands 2.Market share is limited due to competitive segment
Opportunity
1. To expand globally into other countries other than Canada 2.It has large brand awareness so could leverage on it
Threats
1.Competitors global presence 2.Consumers are not habituated of buying different categories like automotive and gifts under one roof 3.Low priced brand perceived to be of low quality in Indian consumer minds Competition
Competitors
1.Empire (Sobeys) 2.Metro 3. Loblaw Companies ltd. 4. Alimentation Cauche -Tard Inc. 5.Shoppers Drug Mart Corp.
doc_218968725.docx