Description
SWOT ANALYSIS OF CAMPAGNA MOTORS
Campagna Motors
Parent Company
Campagna Motors
Category
Exotic Side by Side 3-wheelers
Sector
Automobiles
Tagline/ Slogan
Same roads different journey
USP
Unique design and a niche segment to cater to STP
Segment
Thrill Seeker who are also part of affluent group
Target Group
Upper middle and upper class individuals
Positioning
Unique driving experience with three-wheel a side vehicles SWOT Analysis
1. Uniquely designed products which cater to a niche 2. No similar products exists 3. Very young company established in 1995 4. Small company but they still have customers across the world, Strength though very small in number
1. Their products are very costly, costs 2.Only one of their products is track & street legal, rest are not 3.The products are not very popular across the world and don't have Weakness a very high recall
1. The can either go for higher volumes which will reduce costs & improve margins 2. They can look for manufacturing products with smaller engines Opportunity which would be better suited for kids 3.They can also look at electric driven products, also can look for
alliance with someone like Tesla Motors
1.They rely on manufacturers for parts like engine assembly 2. People may not want to spend such money on a product which has limited utility Threats 3.Products like quads, buggy etc provide similar fun at lower costs Competition
1. Chevrolet 2. Honda Competitors 3. Toyota
doc_327724844.docx
SWOT ANALYSIS OF CAMPAGNA MOTORS
Campagna Motors
Parent Company
Campagna Motors
Category
Exotic Side by Side 3-wheelers
Sector
Automobiles
Tagline/ Slogan
Same roads different journey
USP
Unique design and a niche segment to cater to STP
Segment
Thrill Seeker who are also part of affluent group
Target Group
Upper middle and upper class individuals
Positioning
Unique driving experience with three-wheel a side vehicles SWOT Analysis
1. Uniquely designed products which cater to a niche 2. No similar products exists 3. Very young company established in 1995 4. Small company but they still have customers across the world, Strength though very small in number
1. Their products are very costly, costs 2.Only one of their products is track & street legal, rest are not 3.The products are not very popular across the world and don't have Weakness a very high recall
1. The can either go for higher volumes which will reduce costs & improve margins 2. They can look for manufacturing products with smaller engines Opportunity which would be better suited for kids 3.They can also look at electric driven products, also can look for
alliance with someone like Tesla Motors
1.They rely on manufacturers for parts like engine assembly 2. People may not want to spend such money on a product which has limited utility Threats 3.Products like quads, buggy etc provide similar fun at lower costs Competition
1. Chevrolet 2. Honda Competitors 3. Toyota
doc_327724844.docx