Description
SWOT ANALYSIS OF CAMBRIDGE APPARELS LTD
Cambridge Apparels Ltd
Parent Company
Cambridge Apparels Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Turning Point
USP
Affordable Formal and Ethnic wear STP
Segment
Families looking for quality and affordable clothing
Target Group
Urban middle class families
Positioning
Affordable Formal and Ethnic wear SWOT Analysis
1. Strong legacy and the first movers in this segment 2.One of India’s first brands to register itself in the readymade garments segments and the first to launch ‘White Collared Shirts in India’. 3Awarded Best Men’s Formal Wear Brand for a few years 4. Strongly knit family business. Second and third generation of the Bhatia family represent the board of directors. 5. Presence in the India and the middle east. Has a network of more than 250 stores 6.Popular customer loyalty program in association with freedomStrength rewardz
1. Limited penetration across Indian and global markets as compared to some leading brands Weakness 2. Brand visibility is lesser as compared to leading apparel brands
1.Increasing organized retail space which is increasing manifold 2. Largely unsaturated market which makes introduction of new lines and tapping new markets possible. 3.Opportunity to grow in Tier 2 &3 cities in India which are coming in a big way 4. Tapping global emerging economies which have similar Opportunity demographics as India
1.Low entry barriers to invite competition 2.Govt tax policies to increase unit cost Threats 3.Low switching cost indicates higher bargaining power of buyers Competition
1.Amarsons Competitors 2.Cotton County
doc_803537431.docx
SWOT ANALYSIS OF CAMBRIDGE APPARELS LTD
Cambridge Apparels Ltd
Parent Company
Cambridge Apparels Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Turning Point
USP
Affordable Formal and Ethnic wear STP
Segment
Families looking for quality and affordable clothing
Target Group
Urban middle class families
Positioning
Affordable Formal and Ethnic wear SWOT Analysis
1. Strong legacy and the first movers in this segment 2.One of India’s first brands to register itself in the readymade garments segments and the first to launch ‘White Collared Shirts in India’. 3Awarded Best Men’s Formal Wear Brand for a few years 4. Strongly knit family business. Second and third generation of the Bhatia family represent the board of directors. 5. Presence in the India and the middle east. Has a network of more than 250 stores 6.Popular customer loyalty program in association with freedomStrength rewardz
1. Limited penetration across Indian and global markets as compared to some leading brands Weakness 2. Brand visibility is lesser as compared to leading apparel brands
1.Increasing organized retail space which is increasing manifold 2. Largely unsaturated market which makes introduction of new lines and tapping new markets possible. 3.Opportunity to grow in Tier 2 &3 cities in India which are coming in a big way 4. Tapping global emerging economies which have similar Opportunity demographics as India
1.Low entry barriers to invite competition 2.Govt tax policies to increase unit cost Threats 3.Low switching cost indicates higher bargaining power of buyers Competition
1.Amarsons Competitors 2.Cotton County
doc_803537431.docx